Senior Manager, Experience Optimization

1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.

Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth.

Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience.
Responsibilities:
Subscription, Registration & Paywall Optimization

- Own the performance and optimization of Axios 's subscription, registration, and paywall experiences across national and local products.

- Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.

- Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.

- Establish conversion benchmarks, reporting, and scalable optimization processes across the business.

Conversion Optimization & First-Party Data

- Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.

- Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.

- Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.

Search, AI & Onsite Experiences

- Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.

- Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.

Cross-Functional Leadership

- Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives.

- Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization.

- Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization.

Skills

- 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.

- Proven success improving conversion through A/B testing and experimentation.

- Experience with subscription, membership, or digital media businesses.

- Hands-on experience with paywall or subscription platforms (Piano preferred).

- Strong analytical skills, including funnel analysis, experimentation, and performance measurement.

- Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.

- Excellent cross-functional collaboration and stakeholder management skills.

What success looks like
In your first year, you will:

- Increase subscription and registration conversion rates through continuous experimentation.

- Establish a scalable testing program with measurable improvements across the conversion funnel.

- Improve first-party data capture to support personalization and audience growth.

- Create seamless onsite experiences that work in concert with lifecycle marketing.

- Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact.

Starting salary for this role is in the range of $130,00