Senior Manager, Customer Growth Marketing

Senior Manager, Customer Growth Marketing Location: Remote within the United States; Denver-based candidates preferred Reporting to: Chief Marketing Officer Key partners: Sales Leadership, Customer Success, Product Marketing, Revenue Operations, Marketing Operations
Who we are:

We provide the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow. Accuris transforms the world's largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation - there's Accuris - the most trusted intelligence platform for engineers. The Opportunity Accuris is building a new customer growth marketing capability focused on one of our most significant growth opportunities: expanding the value we deliver to our existing customers. We are looking for a Senior Manager, Customer Growth Marketing to build and execute the programs that drive adoption, upsell, and cross-sell across the Accuris customer base. This is not a traditional customer communications role. The primary mandate is revenue growth. The successful candidate will use customer, product and commercial data to identify whitespace within our installed base and quickly translate those opportunities into targeted, measurable growth programs. Examples could include expanding Engineering Workbench customers into premium capabilities, introducing Supply Chain Intelligence solutions to existing Engineering Intelligence customers, increasing adoption across additional teams or business units, or activating customers around new AI, workflow and integration capabilities. This leader will be expected to move quickly. While they will establish the longer-term customer growth marketing strategy and operating model, the immediate priority is to launch programs, learn what works and generate measurable pipeline and ARR. What You'll Own Build the Customer Growth Engine

- Develop Accuris 's customer growth marketing strategy across upsell, cross-sell, product adoption and account expansion.

- Segment the installed base based on customer profile, products owned, usage, whitespace, growth potential and propensity to buy.

- Identify the highest-value expansion opportunities and translate them into actionable marketing audiences and plays.

- Establish a repeatable operating model for moving from customer insight to opportunity, campaign, sales action, pipeline and revenue.

- Build a roadmap of customer growth plays that can scale globally.

Launch Upsell and Cross-Sell Motions

- Quickly develop and execute campaigns against priority customer segments.

- Create product-specific upsell motions designed to move customers into higher-value offerings and capabilities.

- Build cross-sell programs that introduce customers to relevant solutions elsewhere in the Accuris portfolio.

- Develop campaigns around customer lifecycle moments such as adoption milestones, renewals, new product launches, usage patterns and identified whitespace.

- Test different offers, messages, channels and calls to action to determine which approaches generate the strongest commercial response.

- Partner with regional and account teams on targeted expansion campaigns for strategic customers.

Turn Customer Data Into Action

- Work with Revenue Operations, Marketing Operations and Customer Success to create a clear view of the installed base and its expansion potential.

- Use product ownership, usage, engagement, firmographic and account data to identify customers most likely to expand.

- Develop customer propensity and whitespace models that help Sales and Marketing prioritize where to focus.

- Build audiences and triggers that allow Accuris to move toward increasingly personalized and automated customer marketing.

- Establish reporting that connects customer marketing activity directly to pipeline, expan