Head of Demand Generation

Head of Demand Generation Location: Remote within the United States; Denver-based candidates preferred Reporting to: Chief Marketing Officer Employment type: Full-time
Who we are:

We provide the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow. Accuris transforms the world's largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation - there's Accuris - the most trusted intelligence platform for engineers. The Opportunity Accuris is seeking a strategic, analytical, and hands-on Head of Demand Generation to build a predictable, scalable pipeline engine across our Engineering Intelligence and Supply Chain Intelligence portfolios. Reporting to the Chief Marketing Officer, this leader will own the global demand generation strategy - from audience segmentation and campaign development through pipeline creation, acceleration, and measurement. You will bring together digital programs, account-based marketing, lifecycle marketing, events, content activation, and sales plays into coordinated buying experiences. This is a highly visible role for a leader who understands complex enterprise B2B markets. The right person can translate growth objectives into executable programs, develop a clear point of view about where to invest, and remain close enough to execution to improve campaigns in real time. Success will be measured by qualified pipeline and revenue contribution - not activity or lead volume alone. What You'll Own Demand strategy and pipeline

- Develop and lead Accuris 's global demand generation strategy, aligned with annual revenue targets, priority markets, product launches, and customer expansion objectives.

- Own marketing-sourced and marketing-influenced pipeline goals, including coverage, conversion, velocity, and program return.

- Create differentiated demand motions for Accuris 's Engineering Intelligence and Supply Chain Intelligence solutions.

- Balance new-logo acquisition with cross-sell, upsell, product adoption, and customer expansion opportunities.

- Build quarterly and annual plans that clearly connect investments, audiences, programs, pipeline targets, and expected business outcomes.

- Establish a disciplined testing and optimization roadmap across messages, offers, audiences, channels, and conversion points.

Integrated campaigns

- Turn company and product priorities into integrated campaigns that span paid media, organic and AI search, email, webinars, events, content syndication, retargeting, nurture, and sales activation.

- Work with Product Marketing to develop compelling buying journeys for technical users, functional leaders, and executive decision-makers.

- Build campaigns around the business outcomes Accuris delivers, including engineering productivity, regulatory compliance, requirements traceability, supply chain resilience, risk reduction, and faster time to market.

- Create repeatable campaign frameworks that can be adapted by product, industry, geography, account segment, and stage of the customer lifecycle.

- Partner with Field and Partner Marketing to connect global programs with regional, industry, publisher, and channel opportunities.

Account-based growth

- Design and scale account-based marketing programs for priority enterprise accounts and buying groups.

- Partner with Sales to define target accounts, identify account-level opportunities, coordinate outreach, and establish shared success measures.

- Use account, intent, engagement, and opportunity data to determine when and how Marketing and Sales should act.

- Develop plays for whitespace discovery, stalled-pipeline acceleration, competitive displacement, renewal support, and expansion within the installed base.

Lifecycle and conversion

- Own the prospect lifecycle from first engagement