Senior Manager, Content Marketing (B2C; myFICO.com)
FICO (NYSE: FICO ) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
my FICO is FICO 's consumer division that empowers people to improve their financial health through credit-information products available via my FICO .com and mobile apps, built on FICO 's 30+ year legacy as the industry standard used by 90% of top lenders. As a Content Marketing Manager on this team, you'll own the full content strategy and execution across multiple channels—developing editorial calendars, creating authoritative content, and measuring performance—while balancing SEO expertise with the ability to translate complex financial topics into accessible, compliant content that drives organic growth. This is a self-starter role that requires independent judgment, editorial instincts, and the drive to identify opportunities and execute without waiting for direction.
What You’ll Contribute
-
Develop and execute a content strategy aligned to business goals and target audience needs across the customer journey.
-
Write, edit, and publish long-form articles, blog posts, whitepapers, landing pages, email copy, and social content focused on financial services topics This role will also be expected to develop a network of writers to provide content. The ideal candidate would source, manage, and review/edit the contract work.
-
Apply SEO & AIO best practices across all content — keyword research, on-page optimization, internal linking, and structured data — to drive organic growth while maintaining and enforcing editorial standards and brand voice guidelines.
-
Own the editorial calendar and ensure consistent, on-brand publishing cadence.
-
Collaborate with subject matter experts, compliance, and design to produce accurate, polished content.
-
Work with corporate PR and Comms teams to further boost the content through earned media channels.
-
Track and report on content performance (traffic, rankings, engagement, pipeline influence) and use data to inform future content decisions.
-
Identify content gaps and proactively pitch new ideas that address audience needs and business priorities.
-
Develop channel forecasts and identify trends, areas of improvement, and growth opportunities based on industry trends, technological advancements, attribution tracking, and regulatory changes impacting marketing programs.
-
Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new formats, and piloting conversion strategies.
What We’re Seeking
-
Content experience in consumer facing (B2C) organization (example, NerdWallet, Credit Karma, BankRate), with a meaningful portion in consumer financial services (banking, lending, fintech, insurance, wealth management, or adjacent sectors).
-
Editorial background — you can write clearly and concisely, edit others' work without losing their voice, and know what makes content worth reading.
-
Demonstrated SEO and AIO expertise: you've done keyword research, optimized content for search, and have the rankings to show for it.
-
Comfort working independently in a fast-paced environment — you manage your own workload, hit deadlines, and don't need a lot of hand-holding.
-
Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and content management systems.
-
Experience using analytics to measure content effectiveness and optimize programs over time.
-
Familiarity with financial services compliance and regulatory considerations (e.g., required disclosures, fair lending language, FINRA/SEC communication standards).
-
A portfolio of published financial services content that demonstrates range and quality.
-
Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes.
-
Results oriented, metrics driven and continuously seeking improvement