Senior Lifecycle Marketing Manager

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product.

Position: Senior Lifecycle Marketing Manager

Location: Europe/ASIA, Remote

Employment type: B2B engagement preferred

Remuneration: Competitive total package + bonus .

DUTIES AND RESPONSIBILITIES:
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Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency

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Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys

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Drive first-purchase conversion and repeat monetization through targeted CRM initiatives

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Own onboarding, retention, churn prevention, reactivation and LTV initiatives

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Design and run CRM experiments to identify and scale the highest-value opportunities

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Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization

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Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis

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Work cross-functionally to develop and implement CRM initiatives and experiments

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Identify opportunities to improve CRM contribution to overall business revenue

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Build momentum and solve problems independently in an environment without a finished playbook

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Contribute to the development and improvement of the CRM function

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Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development

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Lead or coach CRM specialists where applicable.

REQUIREMENTS:
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Proven track record of personally driving significant commercial impact through CRM

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Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result

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Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model

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Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys

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Proven ownership of both first-purchase conversion and repeat monetization

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Strong understanding of revenue, conversion, retention and LTV

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Strong understanding of CRM attribution and incrementality

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Experience working with data to identify opportunities and make commercial decisions

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Strong experimentation and problem-solving mindset

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Ability to distinguish personal contribution from wider team results

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Comfortable working independently without a finished playbook

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Ability to work cross-functionally and create momentum without waiting for perfect information

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Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage

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Experience leading or coaching CRM specialists is an advantage

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Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage

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English C1-C2

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Fully comfortable working with uncensored AI models and adult-oriented content.

BENEFITS:
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Competitive salary package

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Additional performance-based bonus

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B2B contract preferred

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Opportunity to take significant ownership of CRM growth and monetization

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Direct reporting line to the Co-founder & CMO

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International, high-growth AI environment

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And many more!!!