Senior Global Product Marketing Manager, Consumer Digital - Growth

The Opportunity

We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We're building a connected health ecosystem at Resmed and we are looking for the futurists of consumer health to join us. It won’t be easy.

Millions of people engage with Resmed every day. Our opportunity is to deepen those relationships by creating more personalized, valuable digital experiences that improve health and drive growth.We’re looking for a Senior Global Product Marketing Manager, Consumer Digital (Growth) to help define how Resmed brings consumer digital products, features, and services to marketand how we grow their value over time.

You’llshape the product marketing strategy across the lifecycle: deeply understand consumers and markets, influence what we build, define positioning and value propositions, lead go-to-market, and drive lifetime value. You’ll sit at the intersection of Product, Marketing, Growth, Research, Analytics, Commercial, and regional teams — connecting consumer needs, product strategy, market opportunity, and business impact.We’re looking for a strategic thinker and hands-on builder who thrives in ambiguity, creates clarity quickly, and knows how to turn insight into action.

Responsibilities

Market, Consumer & Growth Strategy

- Develop deep expertise in consumer needs, behaviors, market dynamics, and the competitive landscape

- Identify opportunities to grow engagement, retention, and lifetime value across Resmed’s consumer digital portfolio

- Build value propositions and business cases grounded in consumer need, health outcomes, commercial potential, and feasibility

Positioning & Go-to-Market

- Define segmentation, targeting, positioningand narratives for consumer digital products, features, and services

- Lead global go-to-market strategy from early product development through launch, adoption, and optimization for LTV initiatives

- Develop strategies across pricing, placement, promotion and build scalable GTM playbooks that enable Marketing, Commercial, and regional teams to execute effectively

Lifecycle & Product Growth

- Develop strategies that grow product value beyond launch, from onboarding through long-term engagement

- Identify high-value moments where education, content, recommendations, or experiences can drive meaningful action

Experimentation, Measurement & Optimization

- Develop hypotheses, design and scale experiments thattest new positioning, messages, offerings, and growth initiatives to optimize conversion, engagement, and LTV

Cross-Functional Leadership

- Bring clarity, urgency, and structure to complex cross-functional work

- Build visibility with senior stakeholders around priorities, progress, and outcomes

- Lead through influence and know when to challenge, align, and adapt

Let’s Talk About You

You are a product marketer at heart: deeply curious about consumers, markets, products, and what makes people choose, adopt, and continue using something.

You can move comfortably between consumer insight, product strategy, positioning, growth metrics, business models, creative thinking, and executive communication.

You thrive when the answer has not yet been defined. You form a point of view, test it, learn quickly, and move from strategy into execution.

We’re particularly interested in people with:

- 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories

- Proven success driving engagement, retention, or lifetime value for health products

- Strong experience leading positioning, value proposition development, and go-to-market strategy

- Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, and digital experience and conversion rate optimization

- Experience using market research, consumer insight, behavior