Senior Enterprise Business Development Manager - APAC
About Innovatrics
Innovatrics is a global provider of biometric identity management solutions, delivering fingerprint, face, iris, and multimodal biometric technologies to government and enterprise customers worldwide. The company operates independently with a strong R&D foundation and a reputation for high NIST-ranked performance and scalable identity platforms.
Your Role
As a Senior Enterprise Business Development Manager for APAC, you will be responsible for building Innovatrics ’ enterprise footprint across the region from the ground up.
Unlike mature markets, APAC represents a high-potential, underpenetrated territory where brand awareness and customer references are still limited. This role is focused on proactive market creation, new logo acquisition, and strategic expansion across key enterprise verticals including financial services, fintech platforms, telecom operators, digital marketplaces, and OEMs.
You will act as a market builder — identifying opportunities, structuring entry strategies, and converting early wins into long-term regional growth engines.
In a nutshell, you will have to:
- Drive aggressive new business acquisition across APAC.
- Establish anchor enterprise references in priority countries.
- Build structured pipeline from outbound prospecting and ecosystem leverage.
- Develop positioning for identity verification, fraud prevention, and biometric onboarding use cases.
- Develop the region into a scalable revenue contributor over 3–5 years.
This is a high-impact, high-ownership hunter role — not an account maintenance position.
Geographic Scope
- APAC
Travel: 40–60% depending on active programs.
Why This Job Is Exciting
This is a strategic expansion role with full ownership of Innovatrics ’ enterprise growth across APAC.
You will lead market creation in a region where digital identity, onboarding, and fraud prevention are accelerating — yet where we are still building our footprint.
Success in this role means transforming a greenfield opportunity into a structured, reference-backed regional business — with strong executive exposure and long-term scaling potential.
📅 Within one month, you will:
- Get fully on-boarded with our Enterprise solutions, platforms, and key tools
- Start building relationships with internal teams—Sales, Solutions, Engineering and Professional Services
- Learn our key customer use cases and industry challenges
- Learn our CRM (Zoho), automation tools, and account segmentation model
- Shadow sales calls and client meetings to understand our approach and customer profiles
- Take ownership of a portfolio of early-stage enterprise accounts
📅 Within three months, you will:
- Complete a structured market assessment across priority countries (South-East Asia).
- Define country prioritization and vertical focus (banks, fintech, telcos, digital platforms).
- Map top 30–50 target enterprise accounts.
- Initiate outbound engagement with decision-makers.
- Align internally with Presales and Product on competitive positioning for LATAM.
- Deliver a 12-month regional action plan.
📅 Within six months, you will:
- Build a qualified pipeline with clear revenue visibility.
- Conduct executive-level meetings with key target accounts.
- Advance at least one lighthouse opportunity to late-stage negotiation.
- Formalize at least one regional ecosystem partnership (SI, fintech integrator, or technology ally).
- Adapt messaging to regional regulatory and fraud landscape specifics.
- Deliver reliable forecast visibility to leadership.
📅 Within one year, you will:
- Secure at least one anchor enterprise customer and build a multi-quarter pipeline with 3x coverage.
- Establish at least one referenceable customer.
- Demonstrate repeatable outbound motion across at least two priority countries.
- Create structured local case narratives for marketing leverage.
- Build a sustainable pipeline with multi-quarter coverage.
About You
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