Senior Director of Marketing

Facet was founded in 2016 on the belief that objective, personalized financial advice is essential to living well. Our mission is to empower people to live more enriched lives by delivering a new standard of advice. By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life. To achieve this, we leverage a "human-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation. This model allows Facet to integrate advice into our members’ entire financial picture—all for an affordable, flat membership fee.

Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY and named to Newsweek’s list of America’s Top Financial Advisory Firms 2025. With an A+ BBB Rating and a Trustpilot “Excellent” score (as of Sept. 16, 2025)*, we are proud to be redefining the industry for our members and our team alike.

The Opportunity:
We are hiring for a Senior Director of Marketing, who will oversee Facet ’s product marketing and go-to-market efforts as well as all member marketing initiatives (CRM). This senior leader will work closely with cross-functional partners and leaders across Product, Design team, Planning, MX and more.
Responsibilities:

- Strategic Planning: Develop comprehensive product marketing strategies aligned with overall company objectives. Identify market opportunities, target audiences, and key differentiators to scale awareness and adoption of our offerings.

- Go-to-Market Leadership: Lead the development and adoption of best-in-class GTM practices and tools across the organization. Close partnership with Product to prioritize and lead execution of plans for new product and/or feature launches and enhancements. Collaborate closely with cross-functional teams to ensure alignment and timely execution.

- Messaging and Positioning: Create compelling, differentiated messaging frameworks that resonate with our core audiences while providing a clear articulation of our differentiation in the industry.

- Member Engagement & Loyalty: Ownership of our member experience from onboarding through full lifecycle. Through a member-first, data-centric approach lead initiatives that drive value and delight along the way, improving retention and cross-sell opportunities.

- Leadership: Management and ongoing development of a high-performing team.

Requirements

- 10+ years of experience in marketing, specifically, CRM and/or client experience

- You are an email expert and know how to drive high performing prospect programs that lead to conversion

- You are a leader and have managed and developed people

- You have a proven ability to manage cross-functional initiatives and teams, from campaign conception through to analysis and optimization

- You are a quantitative marketer- you should be familiar with measuring the effectiveness of your work product--both content and social

- You have an entrepreneurial mindset - you are a builder at heart and are excited by gray space and endless opportunity

- You have an ability to ideate new and innovative campaigns, while maintaining a focus on tactical and granular execution

- Deep knowledge of sales technologies and capabilities

- You have a strong desire to partner cross-functionally with Finance, Sales, Product and Analytics - collaboration is part of your DNA

Preferred Qualifications:

- You are willing to fully adopt and champion the Facet brand internally and externally

- You have superb communication, organizational, and client service skills

- You understand the value of building long-term relationships

- You have excellent computer skills along with the ability to learn in-house software and tools

- You have the ability to provide constructive feedback: we continue to enhance our platform and rely on our team’s feedback for improvement

- You are able to work inde