Senior Digital Marketing Specialist

About the Role
We are seeking a proactive and experienced Senior Digital Marketing Specialist to take ownership of a broad range of digital marketing initiatives within the cybersecurity sector.
This role is ideal for an autonomous marketer who combines strategic thinking with hands-on execution. You will identify opportunities, solve problems independently, and provide commercially focused recommendations to leadership while driving brand awareness, lead generation, and business growth.
You will join a small, agile team where initiative, accountability, adaptability, and measurable outcomes are highly valued.
About the Client
You will be working with an established Australian cybersecurity business that helps organisations identify, implement, and manage cybersecurity solutions suited to their needs. As the organisation continues to evolve, it is strengthening its digital marketing capability to support brand growth, lead generation, and broader commercial objectives.
The environment is fast-paced and collaborative, with a strong emphasis on autonomy, continuous improvement, and the effective use of AI within modern marketing workflows.
Ideal Profile
Essential Experience
Minimum 5 years of experience in digital marketing or marketing management
Proven ability to independently manage marketing initiatives with minimal supervision
Strong content marketing and copywriting capabilities
Hands-on website management experience
Experience using HubSpot CRM and marketing automation
Demonstrated experience planning and managing digital campaigns
Experience analysing campaign performance and identifying optimisation opportunities
Strong understanding of customer journeys, lead generation, and lead qualification
Excellent written and verbal English communication skills
Technical Skills
HubSpot
Figma
Claude AI and other AI-powered marketing tools
Google Workspace
Website CMS platforms
Marketing analytics platforms
Experience integrating AI into marketing workflows will be highly regarded
Professional Attributes
Highly proactive, organised, and accountable
Self-motivated and comfortable working independently
Curious and commercially minded
Confident in making recommendations and asking questions
Strong critical thinking and problem-solving abilities
Solution-oriented and adaptable in a changing environment
Receptive to constructive feedback and committed to continuous improvement
Focused on achieving strong business outcomes
Responsibilities
Digital Marketing & Website Management
Manage and continuously improve the company website
Create, update, and publish engaging website content
Develop landing pages and campaign-specific pages
Optimise website performance and user experience
Maintain consistency across marketing content and brand standards
Content Creation
Develop high-quality written and visual marketing content
Create downloadable lead magnets and gated resources
Produce blogs, case studies, whitepapers, and marketing collateral
Design graphics and digital assets using Figma and AI-assisted workflows
Repurpose content effectively across multiple marketing channels
Marketing Automation & CRM
Manage marketing activities within HubSpot
Build and maintain lead capture workflows
Ensure gated content and lead capture processes integrate effectively with HubSpot
Develop and maintain lead scoring processes
Collaborate with sales to ensure marketing-generated leads are appropriately qualified
Support campaign reporting, analysis, and optimisation
Campaign Management
Plan and execute digital marketing campaigns
Monitor campaign performance and analyse marketing data
Recommend improvements based on performance insights
Support SEO and website optimisation initiatives
Webinar & Event Coordination
Coordinate online webinars from planning through delivery
Manage registrations and attendee communications
Prepare presentation and supporting marketing assets
Support presenters during live webinar delivery
AI-Driven Marketing
Leverage AI tools to improve marketing productivity, creativity, and outcomes
Apply AI to content creation and campaign planning
Use AI-assisted design and research workflows
Identify opportunities to optimise marketing processes and automation
Continuously explore practical applications of AI across the marketing function
How we take care of our team
💰 Get paid in Australian Dollars
🏥 Medical insurance from day one for you + spouse (or parents if unmarried)
🩺 Generous OPD coverage from doctor visits to all your medical needs
🏡 Home office setup allowance to build your ideal workspace
🌐 Internet allowance to keep you connected
💪 Gym & wellness allowance to stay fit and balanced
🎉 Work hard, play hard – regular team events & engagement activities
🧠 Diji Assist – Mental health & counseling support when you need it
📚 We invest in you – reimbursement for industry certifications
🗣️ Open-door culture – your ideas and feedback always matter
🌍 Flexible work – home or office, wherever you do your best work
🏆 Rewards & recognition that actually recognize you
🥳 Great christmas & financial year-end parties to unwind with your loved ones