Senior Conversion Rate Optimization manager

Job Description

Sohlat is looking for a highly analytical and results-driven Senior Conversion Rate Optimization (CRO) Specialist with strong experience in the Saudi Arabian market .

The Senior CRO Specialist will be responsible for improving conversion performance across client websites, landing pages, e-commerce platforms, and digital funnels. The role will focus on analyzing user behavior, identifying conversion barriers, developing data-driven hypotheses, and leading structured experimentation programs to improve lead generation, customer acquisition, sales, and overall digital performance.

The ideal candidate combines strong analytical capabilities with a solid understanding of UX/UI, performance marketing, user behavior, and experimentation.
Key Responsibilities
- Develop and lead CRO strategies across multiple client websites, landing pages, and digital campaigns.
- Analyze user behavior, website performance, customer journeys, and conversion funnels to identify optimization opportunities.
- Build and manage structured A/B testing and experimentation roadmaps .
- Develop hypotheses based on quantitative and qualitative data.
- Conduct A/B tests, multivariate tests, usability tests, and other experimentation initiatives.
- Analyze test results and translate findings into clear business recommendations.
- Optimize landing pages for paid media campaigns to improve conversion rates, CPL, CPA, ROAS, and lead quality.
- Improve e-commerce funnels, including product pages, category pages, cart, checkout, and post-purchase journeys.
- Identify friction points, drop-off areas, and usability issues across customer journeys.
- Use heatmaps, session recordings, funnel analysis, and behavioral analytics to understand user behavior.
- Work closely with UX/UI designers to improve page structure, messaging, layouts, CTAs, forms, and overall user experience.
- Collaborate with developers to ensure CRO recommendations and experiments are implemented correctly.
- Partner with Performance Marketing, SEO, Content, Creative, and Account Management teams to align CRO initiatives with client objectives.
- Set up and validate conversion tracking, events, funnels, and measurement frameworks.
- Develop CRO dashboards and regularly report performance, findings, and recommendations to internal teams and clients.
- Present CRO strategies, experiment results, and optimization recommendations to clients and senior stakeholders.
- Stay updated on digital behavior, e-commerce trends, and conversion best practices within the Saudi market .