Senior Content Marketing Manager

Who we are:
At Wagepoint , we're good people. It's easy to feel that way when you're surrounded by folks doing the best work of their careers, building great payroll software for small businesses across Canada.

Our team brings together diverse backgrounds, perspectives, experiences, and ideas to make payroll the easiest part of running a business.

We're remote-first, growing, and looking for passionate people who don't settle for the first solution or the way it's been done before. We care deeply about our customers and each other, and understand that when it comes to payroll, getting it right matters.

Our values guide how we work and what we expect from one another:

-
Cultivate Impact by focusing on what matters most and delivering meaningful outcomes for our customers.

-
Unify as One Team by collaborating openly, communicating clearly, and rallying around shared goals.

-
Stay Curious and Kind by challenging assumptions, learning quickly, and leading with empathy.

If you want to build the future of payroll in a place where your ideas are welcomed and your contributions matter, look no further!
The role at high level:

We're looking for a talented Senior Content Marketing Manager who enjoys tackling hard problems and wants to create meaningful impact for small businesses across Canada.

Wagepoint is looking for a hands-on digital content marketer who can turn strategy into a steady stream of useful, discoverable and distinctly Wagepoint content. You'll own our day-to-day social publishing engine and content-led SEO and GEO execution, while writing, editing, repurposing and coordinating the people needed to get strong work out the door.

This is a maker role with strategic range. You'll be close enough to the work to write the content, run the content engine, and read the performance report - then use what you learn to make the next piece better. You will report directly to our Director, Content & Brand.
What you'll be expected to own:
-
Social publishing and distribution (about 30%)

-
Own the day-to-day social editorial calendar across Wagepoint 's priority channels, from idea and platform-native copy through scheduling, publishing and quality control.

-
Maintain a dependable rhythm of five posts per week, balancing educational, brand, product, customer and timely content, prioritizing relevance, audience reach, qualified traffic and meaningful action.

-
Turn blogs, guides, webinars, videos, research and customer insights into channel-specific social stories rather than simple link promotion.

-
Partner with design and internal subject-matter experts on briefs, visual direction and fast approvals.

-
Track channel performance, test formats and messages, and share clear recommendations about what to repeat, stop or change.

Content SEO, GEO and organic growth (about 25%)

-
Translate technical SEO, search-demand, AI-search behaviour and audience insights into a prioritized content backlog of new pages, targeted refreshes and internal-linking improvements.

-
Build briefs around the real questions and intent of our SMB and accounting and bookkeeping audiences, with credible expertise, useful structure and a clear next step.

-
Optimize on-page elements, structure, metadata and internal links while protecting clarity, accuracy and Wagepoint 's voice.

-
Work with our technical SEO/GEO and web partners on recommendations, implementation dependencies and measurement; bring content judgment to the decisions.

-
Monitor rankings, qualified organic traffic, engagement and conversion signals, then use the evidence to shape the roadmap.

Writing, editing and brand voice (about 25%)

-
Write and edit short- to long-form work such as social copy, conversion copy, product and campaign content, resource updates, and web copy.

-
Build a regular feedback loop with Sales, Customer Success and other customer-facing teams to uncover common questions, objections, successes and friction that should shape the