Senior Business Analyst, Marketing

At Curriculum Associates , we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.
Summary:

Senior Business Analysts are trusted partners to the business functions they serve. Their credibility as advisors

rests on expertise they actively build and apply: deep knowledge of CA’s organizational ecosystem, fluency in how

peers and the broader industry tackle the same challenges, and command of the functional discipline itself -- the

frameworks, standards, and emerging practices that define what good looks like. This combination is what allows

them to bring recommendations grounded in both CA’s context and a wider reference point. Sr. BAs shape how

problems are framed, not just how requirements are structured. They anticipate downstream impacts before

anyone asks. They are present in the operating rhythm of the business, not just the project lifecycle. Senior BAs

also invest in the broader BA team -- mentoring peers, raising the quality bar through their own work, and

contributing to the standards and methods that define how the function operates.

This Sr. BA role will serve as the trusted partner to the Marketing function, translating marketing process and system needs into clear, actionable IT requirements. Focus areas include marketing technology (martech) systems, data flows between marketing and CRM/CDP platforms, campaign and lead-management process design, and reporting/analytics infrastructure. The ideal candidate brings IT business analysis fundamentals — requirements gathering, systems thinking, SDLC/Agile delivery — plus enough marketing domain fluency to partner credibly with Marketing stakeholders, and works cross-functionally with Marketing, Sales Operations, and IT delivery teams to scope and deliver system and process improvements.
Essential Duties/Responsibilities:
Business Partnership & Stakeholder Engagement

- Serve as a trusted advisor to business within the assigned domain -- present and accessible in the

business’s operating rhythm, not just project ceremonies.

- Build and maintain relationships with senior stakeholders; understand their priorities, constraints, and

context well enough to anticipate needs before they’re articulated.

- Lead discovery for complex, multi-team initiatives; facilitate workshops and alignment sessions that

produce decisions, not just documentation.

- Drive cross-functional alignment across competing priorities; resolve independently where possible, and

know when to bring in IT Business Partnering leadership or peer domain BAs to reach the right outcome.

- Mentor peers on discovery, stakeholder engagement, and requirements quality; contribute patterns and

examples to the broader BA practice.
Requirements & Problem Definition

- Shape and reframe problem statements; challenge assumptions and identify root causes that stakeholders

may not have fully surfaced.

- Structure complex, ambiguous business needs into clear, actionable requirements for high-complexity

solutions -- with minimal rework from QA or development.

- Anticipate downstream technical and business impacts; surface risks before they become blockers.

- Connect individual initiative requirements to broader domain and organizational priorities -- visible in

every piece of work, not just strategic conversations.
Delivery Collaboration

- Actively shape refinement and sprint planning across complex, multi-team initiatives.

- Hold accountab