Sales Development Representative
About IMG Academy IMG Academy is the world’s leading sports education brand, providing a holistic education model that empowers student-athletes to win their future while preparing them for college and for life. IMG Academy has been nationally recognized by organizations including Sports Business Journal, USA Today, and the Best and Brightest Companies to Work For for its workplace culture, innovation, and commitment to developing people both on and off the field.
IMG Academy provides growth opportunities for student-athletes and partners through an innovative suite of on-campus and online experiences:
- Boarding school and camps, delivered on a state-of-the-art campus in Bradenton, Florida
- Online coaching through IMG Academy+, focused on personal development through the lens of sport and performance
- Online college recruiting through NCSA College Recruiting and SportsRecruits, providing industry-leading recruiting education, tools, and access to a network of more than 40,000 college coaches for student-athletes, families, club coaches, and event operators
- Elevate by IMG Academy, a performance and personal development solution that delivers mindset, leadership, and wellbeing programming to schools, colleges, and organizations through a combination of digital content and immersive experiences
Position Summary:
The Sales Development Representative (SDR) is responsible for building new business pipeline for the SportsRecruits sales team. Reporting to the Full-Cycle Sales Manager, the SDR serves as the first point of contact between SportsRecruits and prospective customers, including youth sports clubs and high school athletic departments.
This role focuses on generating qualified new business opportunities that can develop into long-term partnerships. The SDR will learn and execute SportsRecruits' established sales process end-to-end, manage high-volume outbound prospecting with an emphasis on cold calling, and maintain the manual processes that keep the sales motion running effectively. As proficiency grows, the SDR will also identify and help implement opportunities for greater automation and efficiency.
Position Responsibilities:
Build and manage a monthly pipeline of qualified opportunities with club directors, high school athletic staff, and youth sports organization leaders.
Execute high-volume outbound prospecting through phone, email, and social channels to understand prospective customers' recruiting goals, needs, and challenges.
Qualify inbound interest and schedule discovery calls and product demonstrations for the sales team.
Work efficiently across sales systems, including CRM, sales engagement, and AI-enabled tools, while maintaining accurate and up-to-date records.
Meet or exceed established daily, weekly, and monthly activity, pipeline, and meeting goals.
Develop a strong understanding of the sales process from initial outreach through opportunity creation.
Identify opportunities to improve sales processes, increase efficiency, and introduce appropriate automation.
Share prospect feedback, trends, and insights with the broader sales team to strengthen messaging, outreach strategies, and sales playbooks.
Collaborate effectively with the sales team to support pipeline development and overall new business growth.
Knowledge, Skills and Abilities:
Exceptional written and verbal communication skills.
Strong interpersonal skills and the ability to build rapport with prospective customers.
Competitive, goal-oriented mindset with a team-first approach.
Curious and coachable, with the ability to ask thoughtful questions and quickly apply feedback.
Ability to learn new systems and confidently work across multiple technologies.
Comfortable executing high-volume outbound outreach, including cold calling.
Basic data analytics skills, including the ability to interpret dashboards, identify trends, and use data to prioritize outreach.
Strong organizational and time-management skills with attention