Revenue Operations Lead

About Primer
Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.
Primers shaped the first 200 years of American children. Primer will ready them for the next.
About the role
As Primer’s Revenue Operations Lead, you will own the systems, processes, and reporting that move a family from their first interaction with Primer through their first day of school.
You will own Salesforce, HubSpot, our calling technology, and the reporting that the Growth team uses to manage enrollment performance. You will serve as the daily operating partner to the Head of Growth and act as the connective point between Marketing, Admissions, Product, and other cross-functional partners, creating one reliable view of the enrollment funnel.
This is a hands-on builder role. You will redesign our lead flow using native platform capabilities, establish the rhythm-of-business reporting that informs our decisions, and maintain a prioritized roadmap of the revenue-system problems most worth solving.
This role has no direct reports today, but the function may grow underneath you as Primer scales.
What you’ll do
Own our revenue systems
- Own Salesforce, HubSpot, and the broader revenue technology stack, including architecture, administration, integrations, governance, and ongoing optimization

- Maintain strong data quality, clear system documentation, and consistent operating standards

- Translate business needs into technical requirements and prioritize solutions with Growth, Admissions, Marketing, and Product

- Lead testing, validation, deployment, and adoption for system enhancements

Redesign the enrollment engine
- Redesign our lead flow so each inquiry is routed correctly and the right source, campaign, campus, and family context reaches Admissions before the first conversation

- Move critical workflows away from middleware and toward reliable native platform integrations

- Evaluate, select, and implement Primer’s next calling and communications platform

- Improve lead routing, attribution, funnel visibility, and lifecycle-stage governance across systems

Build the operating system for growth
- Build and maintain reporting across the full funnel, from lead generation through enrollment and the first day of school

- Establish the weekly and monthly reporting used to evaluate performance, diagnose funnel issues, and make resource decisions

- Bring clear insights and recommendations to monthly business reviews

- Build forecasting and capacity-management tools in partnership with the Head of Growth

- Create one trusted view of performance across Marketing, Admissions, and campus capacity

Improve how the team operates
- Turn the practices of our strongest Admissions representatives into a documented playbook library that Admissions leadership can use for coaching and enablement

- Run a weekly operating cadence with Marketing, Admissions, Product, and other key partners

- Maintain a standing roadmap of system and process improvements, supported by research, impact assessments, and clear recommendations

- Proactively identify broken processes and bring forward solutions, not just status updates

What you’ll accomplish in your first 90 days
- Map and document Primer’s full lead-flow and revenue-system architecture alongside the current systems owner

- Identify the highest-risk gaps in routing, attribution, integrations, reporting, and data quality

- Align with the Head of Growth and key stakeholders on the future-state design

- Ship the first phase of the lead-flow and integration migration

- Launch the first version of Primer’s rhythm-of-business reporting and establish a weekly review cad