Remote Senior Meta Media Buyer for Digital Marketing Agency

DESCRIPTION

Senior Meta Media Buyer

Location: Remote — United States
Employment Type: 1099 Independent Contractor
Schedule: Flexible, with availability required between 8:00 AM–8:00 PM CT as business needs require
Base Pay: $90,000–$100,000 USD per year
Build Bonus: $5,000 upon successful completion of the initial paid media buildout
Performance Incentive: Up to $3,750 per quarter ($15,000/year), plus a client retention bonus (see Earning Potential below)
Role Type: Senior individual contributor, reporting directly to the founder/owner
About the Company

Our client is a performance-driven digital marketing agency that has historically built its growth on SEO and organic strategy. The company is now investing in paid acquisition and is bringing senior-level Meta expertise in-house to build that function from the ground up. In addition to its core agency business, the company owns and operates two early-stage consumer brands that will also be part of this role's scope.
The Opportunity

This is a ground-floor opportunity to build and own a paid media function from scratch. You'll take full ownership of Meta strategy, execution, testing, optimization, tracking, creative direction, funnels, and reporting — initially across the agency and two owned startup brands. For the core agency business, the primary objective is generating qualified opportunities and new SEO clients; the two startup brands will require hands-on campaign ownership and growth support.

This role is built for a seasoned, self-sufficient operator — not someone who needs a detailed playbook handed to them. You'll diagnose problems independently, make recommendations, build the systems behind the function, and create a repeatable paid media engine. As the function proves itself, there's potential for the scope to expand into building and leading a paid media team.
What You'll Do

Meta Campaign Strategy & Execution
- Own Meta Ads Manager strategy and execution across the agency and its owned brands
- Build, launch, test, optimize, scale, retarget, and troubleshoot lead-generation and conversion campaigns
- Manage both Instant Form and website/landing-page conversion campaigns
- Own audience strategy, campaign structure, budget allocation, testing cadence, and optimization decisions
- Monitor performance closely and make proactive changes without waiting for step-by-step direction

Tracking, Funnels & Conversion
- Own or oversee Meta Pixel and Conversions API implementation and troubleshooting
- Use GA4 and Google Tag Manager to validate tracking and understand user behavior across the funnel
- Review and improve landing pages, lead funnels, forms, and conversion paths
- Diagnose whether performance issues originate in the ad, audience, offer, landing page, follow-up, or sales process
- Work within GoHighLevel to ensure lead flow, attribution, and follow-up systems support campaign performance

Creative & Direct-Response Strategy
- Own the creative testing strategy across hooks, angles, offers, messaging, formats, and direct-response concepts
- Diagnose why creative is or isn't performing and translate data into the next testing hypothesis
- Provide clear direction and briefs to designers, copywriters, and video editors as needed
- Build a disciplined, repeatable testing process rather than relying on isolated winning ads

Systems, Reporting & Operational Buildout
- Create SOPs for campaign setup, launches, optimization, scaling, tracking, QA, and troubleshooting
- Build reusable templates for campaigns, creative briefs, ad copy, testing plans, landing pages, and reporting
- Create launch and QA checklists that reduce execution errors and make the function repeatable
- Build clear reporting dashboards and communicate what the numbers mean and what should happen next
- Document cross-campaign learnings so successful strategies can be repeated across brands
- Help establish the operating system needed to eventually train or manage additional me

What We're Looking For / Must-Haves
- Senior-level, hands-on experience managing Meta Ads, with deep expertise in lead generation and performance marketing
- Demonstrated experience managing meaningful ad spend, including $10K+ monthly budgets, with strong case studies and measurable performance results
- Experience managing multiple campaigns or accounts simultaneously and prioritizing work without sacrificing quality
- Advanced knowledge of campaign setup, testing, optimization, scaling, retargeting, audience strategy, and troubleshooting
- Hands-on experience with Meta Pixel and Conversions API, plus working knowledge of GA4 and Google Tag Manager
- Strong understanding of landing pages, lead funnels, conversion rate optimization, and full-funnel diagnosis
- Strong direct-response instincts across hooks, angles, offers, messaging, and creative testing
- Ability to operate independently, make decisions, and communicate recommendations clearly to leadership
- Strong work history and evidence of stability in prior roles or long-term client engagements
- Excellent written and verbal English communication skills
- Based in the United States

Nice to Have
- GoHighLevel experience
- Experience generating leads for digital marketing agencies or other B2B service businesses
- Experience building a paid media function, creating SOPs/processes, or managing/training other media buyers
- Experience working in entrepreneurial, startup, or founder-led environments where speed and ownership matter
- Experience managing acquisition for multiple brands or business models

Remote work — fully remote role open to candidates based in the United States

Flexible schedule — availability-based rather than fixed hours, within an 8:00 AM–8:00 PM CT window

Competitive base pay of $90,000–$100,000 USD per year, with a defined path to progression based on performance and scope

Build bonus of $5,000 for successfully completing the initial paid media buildout

Quarterly performance bonus of up to $3,750 ($15,000/year potential)

Client retention bonus tied to long-term client success

High ownership and autonomy — build a paid media function from the ground up, with direct input into strategy and systems

Direct access to the founder — reports directly to leadership with a high degree of trust and decision-making authority

Career growth path — potential to expand scope and eventually build and lead a paid media team as the function grows