Regional Retail Manager

Position: Regional Retail Manager

Location: Southeast Asia (Flexible within the region)
Industry: Mobile Devices / Consumer Electronics
Language Requirements: Fluent in English and Chinese (Mandarin) Mandatory
Reports to: Head of Retail / Regional Director
About the Role:

Our client, a leading global mobile device company, is seeking a dynamic and driven Regional Retail Manager to oversee and drive the retail strategy across Southeast Asia. This role is critical to enhancing retail execution, optimizing store performance, and ensuring world-class customer experiences through efficient position planning, retail sandbox development, and display management.
Key Responsibilities:
1. Retail Sandbox Management

-
Lead the implementation of the Retail Sandbox model across Southeast Asian markets.

-
Guide and support country teams and retail agents in optimizing retail investment strategies aligned with local market dynamics.

-
Drive adoption of sandbox standards to ensure consistency in experience and performance.

2. Position Construction & Store Development

-
Promote the rollout and setup of various retail positions (e.g., shop-in-shop, experience zones, flagship areas).

-
Track construction progress across markets and coordinate with suppliers for timely delivery and setup.

-
Manage and audit position assets , ensuring agents regularly input and update store data in internal systems.

3. Display Standards & Retail Execution

-
Develop and adapt display standards tailored for Southeast Asia's unique market preferences.

-
Refresh and localize display guidelines for new product launches, ensuring sampling and visual merchandising meet brand expectations.

-
Enforce a closed-loop inspection process to ensure consistency and quality in-store execution across the region.

Qualifications & Experience:

-
Bachelor's degree in Business, Marketing, Retail Management, or related field.

-
Minimum 6 years of experience in retail management , preferably in the mobile device, electronics, or FMCG sectors.

-
Proven track record in multi-country retail operations , especially within Southeast Asia.

-
Strong experience in managing store setups, supplier coordination, and retail execution.

-
Excellent project management, communication, and stakeholder management skills.

-
Fluent in English and Chinese (Mandarin) This is a mandatory requirement for this role.

-
Additional regional language skills are a plus.

Why Join?

-
Be part of a globally recognized and innovative mobile device brand.

-
Lead regional strategies that directly impact consumer experience.

-
Work in a collaborative, high-growth environment with strong career progression opportunities.

Originally posted on Himalayas