Regional Leasing Specialist

Yugo is a global leader in student housing dedicated to creating exceptional living experiences for students around the world. With a presence spanning more than 14 countries and 120 cities, Yugo combines innovation, community, and purpose to redefine student living. In the U.S., Yugo operates nearly 40,000 beds across 88 properties in 28 states, delivering vibrant communities designed to support student success both personally and professionally. Guided by its Live Your Best Life philosophy, Yugo fosters sustainability, personal growth, and career development while building an inclusive, collaborative, and forward-thinking culture for residents and team members alike.

As the Regional Leasing Specialist (RLS) you will partner with Regional Managers and onsite teams to drive leasing performance across an assigned portfolio. This role develops and supports the execution of leasing strategies designed to maximize occupancy, improve lead conversion, and strengthen overall leasing performance. The RLS uses leasing performance data, market trends, competitive intelligence, and property-level insights to identify opportunities and develop actionable strategies. The position also serves as a key resource to onsite teams through coaching, training, performance support, and consistent reinforcement of Yugo's leasing standards and expectations.

The Regional Leasing Specialist works collaboratively across Operations, Leasing, and Marketing to ensure initiatives are effectively translated into property-level execution while fostering a culture that reflects Yugo's values of Pioneering, Purposeful, and Positive.

This is a highly travel-oriented position requiring up to 75% travel, including frequent overnight and multi-day travel, based on portfolio needs, leasing performance, peak leasing periods, and other business requirements

Reporting to the Director of Leasing, here's what you'll be doing:

Portfolio Leasing Strategy and Performance
- Own and support the leasing strategy for an assigned portfolio, using leasing KPIs, market conditions, competitive activity, historical performance, and operational data to drive occupancy and leasing results.
- Partner with Regional Managers to identify performance opportunities and develop targeted property-level and portfolio-level action plans.
- Lead and/or participate in recurring portfolio leasing and business reviews to evaluate performance, identify trends and risks, establish priorities, and monitor progress against action plans.
- Monitor key leasing metrics, including traffic, lead conversion, application and lease activity, renewal performance, occupancy, velocity, and other applicable performance indicators.

- Develop market expertise by monitoring competitor activity, pricing and concessions, student demographics, university trends, and local market conditions.
- Provide recommendations regarding leasing specials, concessions, pricing strategies, and other leasing initiatives in partnership with Regional Managers and appropriate leadership.
- Identify underperforming properties or emerging leasing risks and provide hands-on support to accelerate performance.

Leasing Execution & Operational Support
- Partner with Regional Managers and onsite leaders to ensure leasing strategies, campaigns, and initiatives are consistently and effectively executed at the property level.
- Evaluate property-level leasing practices, lead management, follow-up activity, tour execution, customer experience, and other components of the leasing process.
- Establish clear expectations and reinforce accountability with onsite teams regarding leasing execution, lead management, follow-up standards, and assigned action plans.
- Provide onsite leasing support during periods of increased business need, including peak leasing seasons, property transitions, performance challenges, and other critical leasing periods.
- Support new property openings, transitions, acquisitions, or other portfolio initiatives as assigned.
- Identify operational barriers impacting leasing performance and partner with appropriate teams to develop and implement solutions.

Training, Coaching & Team Development
- Train and develop Leasing Managers and onsite team members on leasing systems, CRM platforms, company processes, leasing expectations, and best practices.
- Provide hands-on coaching in effective leasing techniques, including lead conversion, closing, creating urgency, asking for the lease, objection handling, follow-up, customer experience, and tour execution.
- Observe leasing interactions and provide timely, actionable feedback to strengthen individual and team performance.
- Partner with Regional Managers and property leadership to identify development opportunities and reinforce consistent leasing standards across the portfolio.
- Support the development and implementation of leasing training programs, tools, resources, and best practices.

Marketing and Brand Execution
- Evaluate property websites, social media, digital advertising, collateral, outreach efforts, and onsite marketing to ensure alignment with Yugo brand standards and leasing objectives.
- Review digital advertising requests and provide recommendations designed to improve lead generation, conversion, and return on marketing investment.
- Partner with Marketing and Operations teams to ensure campaigns and marketing initiatives support property and portfolio leasing strategies.
- Support the rollout and execution of U.S. and global leasing, marketing, brand, and resident experience initiatives.
- Identify local marketing and outreach opportunities that may strengthen awareness, traffic, and leasing performance.

Partnership and Collaboration
- Build strong working relationships with Regional Managers, General Managers, Leasing Managers, onsite teams, and Support Office partners.
- Serve as a leasing subject-matter resource to assigned properties and regional leadership.
- Communicate performance trends, risks, opportunities, and recommended actions clearly and proactively.
- Promote accountability, collaboration, consistency, and a performance-focused culture while modeling Yugo's values of Pioneering, Purposeful, and Positive.

Sound good so far? Here's what you'll bring:
- Bachelor's degree in Business, Marketing, Hospitality, Real Estate, or a related field preferred; equivalent relevant experience may be considered.
- Three (3) to five (5) years of progressive experience in student housing, multifamily housing, leasing, property operations, or a related field.
- Ability to travel up to 75% based on portfolio and business needs, including frequent overnight and multi-day travel.
- Demonstrated experience leading leasing strategy, sales techniques, lead management, customer experience, and property-level leasing operations.
- Experience coaching, training, and developing leasing or sales teams.
- Strong organizational and time-management skills with the ability to manage multiple properties, priorities, deadlines, and competing business needs.

- Ability to work independently while maintaining strong communication and collaboration with regional and corporate leadership.
- Move throughout apartment communities and related property areas while conducting site visits, observations, training, and operational reviews.
- Work a flexible schedule when necessary to support property operations, peak leasing periods, move-in/move-out activities, events, training, or other business priorities, which may occasionally include evenings or weekends.
- Proficiency with CRM and property management/leasing platforms such as Entrata, Yardi or RealPage; and Microsoft Office applications, including Excel, PowerPoint, Outlook, and Teams.
- Student housing experience strongly preferred.

As part of the Yugo team, you are eligible for a competitive salary, bonus eligibility, comprehensive benefits and more! Here’s a snapshot of what we offer;
- Competitive salary
- Generous benefits package! Including health, dental and vision
- 401k + 4% employer matching
- Three weeks of PTO
- Paid Wellness Time
- 11 paid Holidays
- Paid Parental Leave
- 1 Paid Volunteer Day
- 1 Paid YuDay
- Company paid STD, LTD and Life insurance

At Yugo, we believe in creating a culture where everyone belongs and feels empowered to do their best work. If you're looking to make an impact in a people-first environment, apply today!

Equal Opportunity Employer

We are proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, disability, protected veteran status, or any other status protected by applicable law.