Product Marketing Specialist

JOB TITLE: Product Marketing Specialist

FLSA CLASSIFICATION: Exempt

DEPARTMENT: Marketing

REPORTS TO: SVP of Marketing

REVISION DATE: 08/06/2026

SUMMARY: The Product Marketing Specialist will help stand up Magaya 's product marketing function, working closely with and under the direction of the SVP of Marketing to build out positioning, messaging, launch processes, and go-to-market (GTM) materials.

This role will support product positioning and messaging, product launch execution, competitive intelligence, and sales enablement, partnering with the SVP of Marketing to develop the GTM strategy and calendar from the ground up.

Working closely with Product, Sales, Customer Success, and the broader Marketing organization, the Product Marketing Manager will help translate Magaya ’s products and roadmap into compelling market narratives and repeatable go-to-market motions that drive awareness, adoption, and revenue, with strategic direction provided by the SVP of Marketing.

Success in this role will be measured by launch performance and execution, sales readiness, product adoption, and an increase in overall strengthen of how Magaya brings products to market.

DUTIES AND RESPONSIBILITIES:

- In collaboration with the SVP of Marketing, create a repeatable go-to-market framework for bringing new products, features, and market expansions to market.

- Help develop and maintain ideal company profiles and personas in close collaboration with customer-facing teams.

- Partner closely with Product to understand the roadmap, determine GTM priorities, apply launch tiers, and develop launch strategies based on market opportunity and business impact.

- Develop and refine product positioning, messaging, value propositions, and use cases across the Magaya product suite.

- Lead cross-functional product launches, aligning product, sales, marketing, and engineering around a shared GTM roadmap, creating company-wide visibility through material and a monthly GTM cadence.

- Serve as the voice of the customer/market by regularly engaging customers, prospects, Sales, and Customer Success to understand buyer needs, pain points, purchasing drivers, and market trends and translate those back to the company.

- Own competitive intelligence, including competitor positioning, market trends, and competitive differentiation.

- Build and maintain sales enablement resources including pitch decks, battlecards, product briefs, use cases, objection handling, competitive resources, and other tools that help Sales effectively communicate Magaya ’s value.

- Partner with Growth Marketing to translate product positioning, launches, personas, and market opportunities into demand generation and customer marketing programs.

- Collaborate with Digital Marketing to ensure product positioning and messaging are consistently represented across the website, digital experiences, content, and campaigns.

- Build product adoption and revenue visibility in collaboration with Marketing Operations and Product through Salesforce reporting.

- Partner with Account Management to increase product awareness, adoption, cross-sell, and expansion motions to meet the company’s expansion and net revenue targets within the existing customer base.

WHY JOIN MAGAYA?

As our first product marketer, you’ll have a say in how the product marketing function is built and operates. You'll gain exposure across the full spectrum of product marketing — from launches and competitive intelligence to sales enablement and customer insight — while directly shaping how Magaya brings products to market. It's a rare chance to grow your career at the ground floor of a function, with direct mentorship and real ownership over what you build.

QUALIFICATIONS:

- 2-3 years of B2B product marketing, product strategy, or go-to-market experience, preferably within SaaS or technology.

- Demonstrated experience developing and executing go-to-market strategies for new products, features, or market expansi