Product Marketing Director

Position Description:

At ServiceTrade , you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a Product Marketing Director who’s excited to make an impact. In this role, you will lead the next phase of go-to-market growth across our fire protection and mechanical (MEP) product lines. This is a high-impact, highly visible leadership role on a team operating in a rapidly transforming industry — where technology, data, and AI are reshaping how essential service work gets done.

You will own how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders who run their operations on ServiceTrade . You’ll build and lead the product marketing function, translating customer insight, market dynamics, and product innovation into sharp messaging and winning go-to-market strategy — then rally the company around it.

This role carries particular responsibility for how we launch new products, especially AI-powered capabilities. You’ll set the standard for how ServiceTrade tells the story of what AI means for our customers — building trust, articulating tangible value, and driving adoption rather than skepticism.
Why ServiceTrade :
You’ll belong here from the start.

We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

On the Product team, you’ll have the opportunity to step into a team and company with momentum — one that’s scaling quickly, expanding its product suite, and investing in people. You’ll have the chance to shape how the market understands an industry undergoing real transformation.
About You:

You are a highly intelligent, strategic product marketing leader with a gift for turning complex technology into clear, compelling narrative. You are, above all, an exceptional writer — someone whose messaging, launch narratives, and content set the bar for the rest of the organization, not just someone who reviews others’ work.

You have led successful product and feature launches at a B2B SaaS company, including at least one meaningful AI product or capability launch, and you know what separates a launch that drives real adoption from one that generates a press release and nothing else.

You are comfortable operating at the executive level — presenting to the CEO, CPO, and board — while also being hands-on enough to sharpen a sentence, tighten a deck, or rewrite a launch brief yourself when it matters. You’re intellectually curious about AI, both as a product capability you help bring to market and as a set of tools that can make product marketing itself faster and better.

It’s a nice-to-have, not a requirement, if you have experience in industries centered on field operations, service delivery, or commercial contracting — or have marketed software used by field technicians and the businesses that employ them.
Key Responsibilities and Activities:

- Define and own ServiceTrade ’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.

- Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.

- Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.

- Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlec