Product Manager - Community Strategy

Responsibilities
- Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
- Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
- Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
- Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
- Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis. - Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Requirements
- 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
- Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
- Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
- Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
- Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
- Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Why Binance
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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