Product Manager - Community Strategy

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities

- Own the overall content and community strategy for Binance Square, defining the long-term roadmap for content ecosystem evolution, including content classification, recommendation strategy optimization, and distribution and filtering mechanisms.

- Drive DAU growth and user retention as core objectives — design and iterate community content recommendation strategies and distribution logic to fuel data-driven growth.

- Analyze the correlation between community engagement patterns and user trading behaviors to formulate growth strategies, while driving cross-team strategic alignment and competitive analysis.

- Ability to independently own the full closed loop — from feature design to strategy formulation, data validation, and iterative optimization — translating strategy into concrete product solutions end-to-end.

Requirements

- 3~8 years of experience in product strategy, community operations, or content ecosystem roles; experience with crypto/Web3 community products is a strong plus.

- Strategic thinking ability in content ecosystem architecture, balancing short-term pragmatism with long-term vision.

- Strong analytical skills to measure and optimize community health, content quality, and engagement loops.

- Outstanding collaboration and communication skills to drive multi-stakeholder consensus on strategic direction and execution.

- Highly Relevant Experience: Background in community strategy or content ecosystem products ensures immediate strategic contribution with zero learning curve.

- Strong Strategic Thinking: Deep understanding of content ecosystems, user segmentation, and long-term platform evolution.

- Clear Logic: Structured strategic thinking with the ability to break down complex ecosystem problems and build phased, actionable roadmaps.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .