Product Manager - Community Strategy

BI Product Manager - Community Strategy
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Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.
Binance
Employee count: 1001-5000
HK, SG + 1 more

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities
- Own the overall content and community strategy for Binance Square, defining the long-term roadmap for content ecosystem evolution, including content classification, recommendation strategy optimization, and distribution and filtering mechanisms.
- Drive DAU growth and user retention as core objectives — design and iterate community content recommendation strategies and distribution logic to fuel data-driven growth.
- Analyze the correlation between community engagement patterns and user trading behaviors to formulate growth strategies, while driving cross-team strategic alignment and competitive analysis.
- Ability to independently own the full closed loop — from feature design to strategy formulation, data validation, and iterative optimization — translating strategy into concrete product solutions end-to-end.

Requirements
- 3~8 years of experience in product strategy, community operations, or content ecosystem roles; experience with crypto/Web3 community products is a strong plus.
- Strategic thinking ability in content ecosystem architecture, balancing short-term pragmatism with long-term vision.
- Strong analytical skills to measure and optimize community health, content quality, and engagement loops.
- Outstanding collaboration and communication skills to drive multi-stakeholder consensus on strategic direction and execution.
- Highly Relevant Experience: Background in community strategy or content ecosystem products ensures immediate strategic contribution with zero learning curve.
- Strong Strategic Thinking: Deep understanding of content ecosystems, user segmentation, and long-term platform evolution.
- Clear Logic: Structured strategic thinking with the ability to break down complex ecosystem problems and build phased, actionable roadmaps.

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

Apply now
Job expired?

Please let Binance know you found this job on Himalayas. This helps us grow!

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About the job
Apply before
Nov 18, 2026
Posted on
Sep 19, 2026
Job type
Full Time
Experience level
Senior

Experience

3 years minimum

Location requirements
Suggest an edit

Hong Kong Singapore Taiwan

Hiring timezones
Show UTC offsets

Hong Kong +/- 0 hours, and 2 other timezones

Job categories
Product Management Community Strategy Content Ecosystems Product Strategy Web3 Product Management Communities Product Mgt Community and Content Strategy Product Strategy Manager Product Manager Product

Skills
Product Strategy Community Operations Data Analysis Content Recommendation User Engagement Growth Strategy Web3 Cryptocurrency DAU User Retention Strategic Thinking User Segmentation Analytics Community Strategy Content Strategy Blockchain Recommendation Systems Competitive Analysis Roadmapping Loops

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About Binance

Learn more about Binance and their company culture.

View company profile

Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

We are the world's leading cryptocurrency exchange. On Binance, you can trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes. We are easy to use and trusted by the entire community. you can trade on mobile or desktop. Our average daily volume is 1.2 billion trades.
Do What You Love at Binance

What's the secret to Binance's success? The answer is obvious: Our people.

We are proud to have one of the most talented, hardworking and passionate teams the world has to offer.
Do Something Meaningful at Binance

Our vision is to increase the Freedom of Money.

Join us in building inspiring products and services that helps accelerate the adoption of cryptocurrency, blockchain, and distributed ledger technology.
Benefits
-
Multicultural environment

-
Competitive salary

-
Option to be paid in crypto

-
Learning and development programs

-
Flexible working hours

-
Health insurance

-
Relocation support

-
Company sponsored holidays

-
Free language classes

-
Team building activities

-
International transfers mid-career

-
And other various perks and benefits

Tech stack

Learn about the tools and technologies that Binance uses to build, market, and sell its products.

View tech stack

JavaScript

HTML5

CSS 3

Binance employees can create an account to update this tech stack.

Employee benefits

Learn about the employee benefits and perks provided at Binance.

View benefits
Company events

Team building activities

Healthcare benefits

Health insurance for employees.

Learning and development budget

Learning and development programs and free language classes.

Get paid in crypto

We're happy to pay a percentage or your entire salary in crypto.

View Binance 's employee benefits

Apply now
Job expired?

Please let Binance know you found this job on Himalayas. This helps us grow!
Apply now

About the job
Apply before
Nov 18, 2026
Posted on
Sep 19, 2026
Job type
Full Time
Experience level
Senior

Experience

3 years minimum

Location requirements
Suggest an edit

Hong Kong Singapore Taiwan

Hiring timezones
Show UTC offsets

Hong Kong +/- 0 hours, and 2 other timezones

Job categories
Product Management Community Strategy Content Ecosystems Product Strategy Web3 Product Management Communities Product Mgt Community and Content Strategy Product Strategy Manager Product Manager Product

Skills
Product Strategy Community Operations Data Analysis Content Recommendation User Engagement Growth Strategy Web3 Cryptocurrency DAU User Retention Strategic Thinking User Segmentation Analytics Community Strategy Content Strategy Blockchain Recommendation Systems Competitive Analysis Roadmapping Loops

Browse similar jobs
Remote Senior Product-Management Jobs Remote Full Time Product-Management Jobs Remote Senior Product-Management Jobs in Hong Kong Remote Full Time Jobs in Hong Kong Remote Product-Management Jobs in Hong Kong

Claim this profile BI Binance

Company size

1001-5000 employees

Founded in

2017

Markets
Cryptocurrency Fintech Financial Services Financial Exchange Finance Blockchain Stock Exchange Bitcoin Ethereum

View company profile

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