Product Manager
Who We Are
Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.
Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.
While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!
As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative. We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…
What You'd Be Doing
Mockingbird 's product portfolio has grown significantly since we launched, and so has the work required to bring new products and line extensions to life thoughtfully and well. This role is an expansion of our Product Management capabilities — ensuring that every product we build reflects the quality and care Mockingbird is known for.
As a Product Manager here, you'll own the full lifecycle of your assigned portfolio from the earliest concept through launch and into sunset. You're the product owner on every active program you carry, the central decision point, and the person who makes sure what gets delivered matches what was agreed. You'll work closely with marketing, supply chain, engineering, and industrial design to bring products to life in a way that serves both the business and the families buying our gear.
Specifically, your responsibilities in this role would include:
- Own the complete product lifecycle for your portfolio — across both hero products and accessories — leading new products and line extensions through our Product Development Process, from concept and discovery kickoff through launch and into sunsetting.
- Be the deepest expert on the families who use your products — synthesizing reviews, CX tickets, surveys, in-home research, and social listening into insights that sharpen briefs and decisions throughout development.
- Contribute to forward-looking NPI roadmap planning for your portfolio — synthesizing market trends, customer insights, and portfolio performance data to inform opportunity sizing feasibility.
- Write and maintain PRDs for your products, serving as the accountability point for ensuring the delivered product matches what was defined.
- Work directly with engineers, industrial designers, and suppliers to translate product vision into executable specs, surfacing tradeoffs and making recommendations when what’s ideal and what’s possible aren’t the same thing.
- Act as the central decision hub on active programs, making sure every meaningful decision flows through you and the right stakeholders are informed along the way.
- Visit suppliers in market — including international travel t