PR & Media Hacker

“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”
Antons Sapriko, Company Founder

How to become a PR & Media Hacker at scandiweb?

We are a very inclusive company with colleagues from over 30 countries across all continents. We welcome people from all walks of life who can complete a practical test by showing how they think, create stories, and turn an ordinary business topic into something people want to discuss.

This is not a traditional PR position where your main responsibility is to prepare press releases, upload them to distribution platforms, and send the same pitch to a long media list. We are looking for someone who knows how to direct people's attention.

Your job will be to find the tension, consequence, opponent, proof, or human angle that turns it into a story worth sharing .

Sometimes the story already exists and needs to be discovered. Sometimes you will help create the real event, benchmark, public challenge, experiment, debate, collaboration, or campaign that gives the media a reason to cover it.

We welcome previous experience in PR, journalism, communications, creative agencies, content, startups, or growth marketing. However, the strongest evidence of your ability will be how you approach the practical tasks.

We value your ability to deliver results, your curiosity, your persistence, and your openness to learn from feedback. Continuous learning and acting on feedback are among our core organizational values.

What are the responsibilities of a PR & Media Hacker?

As a PR & Media Hacker at scandiweb, your main responsibility will be to create public attention around scandiweb, internal ventures, company developments, and selected client projects. You will work closely with company founders and business leaders to identify stories that deserve public attention. You will not wait for someone to hand you a finished announcement. You will proactively search for opportunities, develop the angle, shape the campaign, collect the proof, and bring the story to the right audience.

Your responsibilities will include:

- Finding PR opportunities inside scandiweb (e.g., projects, client work, internal discussions, product development, research, technical achievements, market changes, etc)

- Turning complex or seemingly ordinary topics into stories worth sharing with a strong headline, tension, consequence, and reason for people to care;

- Developing creative PR campaigns and stunts and making people speak about it;

- Creating real newsworthy moments when a strong story does not yet exist, rather than just waiting for them to appear;

- Building several media angles around the same core event for different audiences;

- Researching journalists, editors, newsletter writers, podcasters, creators, analysts, and industry communities that are relevant to each story;

- Preparing personalized pitches and reaching out directly through email, social media, calls, introductions, events, and other appropriate channels;

- Building long-term relationships with media professionals by understanding what they cover and bringing them useful, timely, and credible stories;

- Coordinating interviews, expert comments, supporting data, visuals, demonstrations, customer evidence, and spokesperson preparation;

- Working with content, design, video, data, and development teams to create the materials needed to prove and distribute a story;

- Monitoring public conversations, competitor activity, industry news, and cultural trends to identify moments when scandiweb can contribute a relevant point of view;

- Responding quickly when an unexpected media opportunity appears and coordinating the required internal contributors;

- Using AI and research tools to monitor media, find patterns, identify relevant contacts, develop angles, and improve outreach without turning communication into automated spam;

- Measuring campaign results, doc