PR Manager, Performance - Global HOKA Brand Communications

At Deckers Brands , Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: PR Manager, Performance - Global HOKA Brand Communications

Reports to: Sr. Manager, PR - Global HOKA Brand Communications

Location: Remote - NYC or LA Preferred. Must be able to work PST hours.

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role

As PR Manager, Performance for Global HOKA Brand Communications, you’ll lead the development and execution of global public relations strategies for performance product launches and brand campaigns. You’ll drive integrated PR strategies, messaging frameworks, and communications plans, collaborating with cross-functional teams to maximize global brand awareness and engagement. Your work will shape the narrative for HOKA’s performance products, elevate the brand’s presence, and ensure consistent storytelling across markets.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact

- Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives

- Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams

- Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement

- Lead PR strategy and execution for global events, races, product launches, and media experiences

- Coordinate media attendance, spokesperson preparation, and onsite communications support

- Partner with regional teams to ensure consistent execution and maximize earned media opportunities

- Oversee proactive media outreach, interview coordination, and press responses across global markets

- Manage HOKA's global PR agency network, including strategic direction, campaign execution, and performance

- Cultivate and maintain relationships with key performance, lifestyle, fitness, and trade media

- Track global PR KPIs including media coverage, impressions, share of voice, and placement quality

- Prepare executive reporting and campaign recaps with actionable insights

- Manage PR budget forecasting, accruals, reconciliation, and vendor coordination with Finance

- Manage and mentor direct report(s), providing coaching, feedback, and professional development

- Serve as the primary communications partner across internal stakeholders and regional teams

- Establish priorities, workflows, and best practices to ensure successful global campaign execution

Who You Are

- Bachelor’s Degree or above

- 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed

- A strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals, with international media experience a plus

- Proven ability to develop and execute integrated global PR campaigns from strategy through measurement

- Exceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across markets

- Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment

- Data-driven mindset: comfort translating KPIs and insights into actionable global communications str