Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta Ads & LinkedIn Ads Position Type: Full-Time, Remote Working Hours: U.S. Time Zones About the Role At Pavago , one of our clients is hiring a Performance Marketing Specialist to build, manage, optimize, and scale paid media campaigns across multiple digital advertising platforms. This is a hands-on performance marketing role , not a strategy-only position. You’ll be actively managing campaigns, analyzing performance, testing creatives and audiences, troubleshooting conversion tracking, and making daily optimizations designed to improve ROAS, CPL, CPA, and overall conversion performance . You’ll work across: - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - YouTube Ads - Display advertising - Retargeting and paid acquisition channels If you enjoy turning campaign data into measurable growth and know how to scale paid media without sacrificing efficiency, this role is a strong fit. What You’ll Own Paid Media Campaign Management Build, launch, and manage campaigns across: - Google Ads - Meta Ads Manager - LinkedIn Ads - YouTube Ads - Display and retargeting platforms You’ll: - Develop campaigns for lead generation, conversions, remarketing, and brand awareness. - Structure campaigns, ad groups, audiences, and targeting effectively. - Manage budgets and bid strategies. - Build and refine audience segments. - Monitor campaign delivery and performance daily. - Manage multiple campaigns or accounts simultaneously. Campaign Optimization & Scaling Take direct ownership of paid media performance. You’ll continuously optimize: - Cost Per Click (CPC) - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Click-Through Rate (CTR) - Conversion Rate - Return on Ad Spend (ROAS) You’ll: - Identify underperforming campaigns quickly. - Adjust bids, budgets, targeting, placements, and audiences. - Improve ad relevance and conversion efficiency. - Identify winning campaigns and scaling opportunities. - Scale profitable campaigns while maintaining performance. - Make data-backed optimization decisions rather than relying on assumptions. Creative Testing & Funnel Optimization Develop structured testing programs across: - Headlines - Ad copy - Creatives - Audiences - Calls-to-action - Landing pages Collaborate with designers and content teams to develop stronger advertising assets based on campaign data. Analyze funnel performance to identify: - Conversion bottlenecks - Landing-page friction - Messaging gaps - Audience-quality issues - Opportunities to improve conversion rates Translate performance data into clear recommendations for creative and funnel improvements. Conversion Tracking, Analytics & Attribution Implement, maintain, and troubleshoot tracking using: - Google Analytics 4 (GA4) - Google Tag Manager - Meta Pixel - Platform conversion tracking - Attribution systems Ensure accurate measurement across paid campaigns, landing pages, and conversion funnels. You’ll: - Validate conversion events. - Troubleshoot tracking discrepancies. - Analyze user behavior and conversion paths. - Identify funnel drop-offs. - Maintain reliable attribution and reporting. - Ensure optimization decisions are based on accurate data. Reporting & Performance Insights Prepare clear, actionable performance reporting covering: - ROAS - CPL - CPA - CPC - CTR - Conversion rates - Lead volume - Revenue contribution - Budget efficiency Provide weekly campaign summaries that clearly communicate: - What is performing well. - What is underperforming. - What has been changed. - What should be tested next. - Where additional budget can be deployed profitably. Cross-Functional Collaboration Work closely with: - Marketing teams - Designers - Content teams - Sales teams - Leadership Ensure paid acquisition efforts align with broader revenue and marketing objectives. Support integrated marketing initiative