Partner Marketing Manager

TCP Software is committed to cultivating a diverse and inclusive team. However, we’re unable to sponsor visas for this role.
About TCP Software

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex timekeeping, employee scheduling, leave management, and other workforce needs. Growth is happening, and our vision for a successful future is clear — we'd love for you to join us on this journey!

For more information on TCP Software , visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.
About the Role

The Partner Marketing Manager plays a key role in driving growth through TCP’s strategic ecosystem partnerships. This person will develop and execute joint go-to-market plans with major partners, manage co-marketing campaigns, and build awareness and demand within partner ecosystems.

Working closely with Partner Managers, Sales, and the broader Marketing team, this role bridges the gap between relationship management and marketing execution — turning partnerships into a scalable demand-generation engine.
What You’ll Be Doing
Joint Go-To-Market Planning

- Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders.

- Define target segments, joint value propositions, messaging, and use cases for each partnership.

- Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies.

Co-Marketing Campaign Execution

- Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion.

- Manage marketing co-op budgets, ensuring effective use and ROI tracking.

- Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets.

Demand Generation and Lead Management

- Drive partner-sourced and partner-influenced leads through coordinated programs.

- Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up.

- Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead)

Partner Communications and Enablement

- Produce content kits and enablement toolkits to support partner engagement and execution.

- Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks.

- Ensure co-branding compliance and consistency with both TCP and partner brand standards.

Brand Visibility and Thought Leadership

- Identify and manage joint speaking opportunities at partner and industry events.

- Work with communications and content teams to create co-authored thought leadership, press releases, and joint customer stories.

- Manage and optimize partner marketplace presence and listings (e.g., listing in partner app directories).

Performance Tracking and Reporting

- Maintain a partner marketing KPI dashboard (leads, pipeline, budget utilization, campaign ROI, content engagement).

- Provide regular reports and insights to stakeholders, including quarterly business reviews (QBRs) with partners.

- Recommend improvements and adjustments to strategies based on results and learnings.

How Your Success Will Be Measured

- Development and launch of 3–5 high-impact co-marketing campaigns with strategic partners within the first 6 months.

- Contribution of a measurable partner-driven pipeline and revenue.

- Efficient usage of budgets with demonstrated ROI.

- Increased visibility and awareness of TCP within key partner ecosystems.

- Strong collaboration across marketing, sales, product, and partner teams.

Requi