Paid Social Media Buyer

Media Buyer – Paid Social

This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth.

Responsibilities

- Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts

- Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights

- Analyze performance data to identify patterns, optimization opportunities, and scalable strategies

- Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices

- Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations

- Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers

- Pull key performance data to support strategic planning and forecasting across the agency

- Support the sales process by executing detailed audits of prospective clients’ paid social accounts

Qualifications

- Bachelor's degree in Marketing, Business, or a related field

- 3+ years of experience managing paid social campaigns

- Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats

- Strong analytical skills with experience in interpreting data to drive strategic decisions

- Experience with A/B testing, multivariate testing, and creative optimization

- Proficiency in campaign management tools and reporting platforms

- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously

- Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders

- A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities

Compensation

- Competitive salary

- Healthcare

- 401k

- Unlimited PTO

- Salary $50-65k annually

Salary: $50,000 – $65,000 / year
Originally posted on Himalayas