Paid Media Expert

We’re looking for a Media Buyer with strong experience managing and scaling paid media campaigns for Shopify DTC brands. You’ll be responsible for campaign performance across Meta and Google Ads, with a strong focus on full-funnel strategy, creative testing, and profitable growth.

This role requires someone who is comfortable combining strategic thinking with hands-on execution and who understands that strong creative is a key part of paid media performance.

What You’ll Do

Manage, optimize, and scale paid campaigns across Meta and Google Ads.

Build and optimize full-funnel strategies across TOF, MOF, and BOF.

Work closely with creative teams to develop, test, and iterate on ad concepts and creative angles.

Put strong emphasis on the creative process, identifying opportunities for new concepts, messaging, formats, and creative testing.

Analyze campaign performance and make data-driven decisions to improve results.

Monitor and optimize key performance indicators such as ROAS, CPA, CAC, and overall profitability.

Test creatives, placements, audiences, offers, and funnels.

Collaborate with strategists, creatives, CRO specialists, and client teams.

Stay up to date with Meta and Google Ads platform updates, trends, and best practices.

Communicate performance, insights, and recommendations clearly with internal teams and clients.

What You Bring

3+ years of hands-on experience managing Meta and Google Ads for Shopify/DTC brands.

Strong understanding of eCommerce and full-funnel paid media strategies.

Proven experience scaling campaigns while maintaining profitability.

Strong understanding of the relationship between creative strategy and paid media performance.

Experience developing and testing different creative concepts, angles, and formats.

Strong analytical and problem-solving skills.

Strategic thinker with strong hands-on execution skills.

Strong communication skills and fluent English.

Portfolio or case studies demonstrating measurable paid media results.

Nice to Have

Experience with TikTok Ads.

Experience with Klaviyo.

Understanding of CRO principles.

Previous experience working in an agency environment.

Experience managing high-budget accounts.

Experience working with multiple DTC brands simultaneously.