Paid Media and AI Strategist

We're looking for an experienced Paid Media and AI Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads , owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details
- Type: Freelance / Part-time
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Australia or New Zealand
- Timezone: AEST-compatible
- Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.

- Develop and implement paid acquisition strategies based on client growth objectives.
- Review and validate recommendations generated by AI agents before implementing campaign changes.
- Analyse campaign performance and identify opportunities for optimisation.
- Advise clients across performance marketing, brand, creative, and growth strategy.
- Build strong client relationships and communicate strategies and recommendations confidently.
- Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.

Requirements
- Previous experience in performance marketing, paid media or digital acquisition .
- Strong hands-on experience with Google Ads and Meta Ads .
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools , and comfortable incorporating these tools and agents into marketing workflows.
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.