Outbound GTM Specialist
Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.
Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.
WHAT IS IN IT FOR YOU
You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:
- Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
- Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
- Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- The annual international team-building trip, quarterly and monthly online get-togethers
- As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
- An international team that loves to have fun at work and works hard together to accomplish shared goals
JOB SUMMARY
The Outbound GTM Specialist, part of the Revenue Enablement team, is responsible for building and scaling Storyblok 's outbound enablement strategy to maximize seller productivity and pipeline generation. This role designs and delivers onboarding, coaching, certifications, and AI-powered enablement programs that equip SDRs with the knowledge, skills, tools, and processes needed to succeed. Working cross-functionally with Sales, Marketing, Product Marketing, Customer Success, and Revenue Operations, the Outbound GTM Specialist develops scalable outbound playbooks, standardizes best practices, drives adoption of modern sales technologies, and continuously improves enablement programs through performance insights and data. This role is instrumental in accelerating ramp time, increasing outbound effectiveness, and supporting career progression across the revenue organization.
ESSENTIAL JOB FUNCTIONS
- Own the outbound enablement strategy for the Sales Development organization, ensuring BDR/SDRs have the skills, knowledge, and resources to consistently generate qualified pipeline.
- Design, develop, and continuously improve outbound playbooks, methodologies, and enablement content for BDR/SDRs, with supporting materials for Account Executives and Customer Success teams.
- Build and manage a comprehensive onboarding and ramp program, defining "Pipeline Ready" milestones and career progression pathways into Account Executive roles.
- Deliver onboarding programs, instructor-led workshops, certifications, coaching sessions, and ongoing learning initiatives that reinforce best practices and improve seller performance.
- Develop enablement programs that keep revenue teams informed on product launches, messaging updates, competitive positioning, and evolving AI-powered selling techniques.
- Analyze outbound performance data to identify successful behaviors, coaching opportunities, and skill gaps, transforming insights into scalable training programs.
- Partner with Revenue Operations to improve sales workflows, reporting, technology adoption, and operational effectiveness across the revenue organization.
- Own enablement for the outbound sales technology stack, including Gong, Claude, Clay, Salesforce, Trumpet, and emerging AI-enabled selling platforms.
- Standardize outbound methodologies and enablement programs across global teams while enabling regional flexibility and continuous experimentation.
- Measure and report on enablement effectiveness through key performance indicators including ramp time, pipeline generation, activity quality, technology adoption, certification completion, and BDR/SDR career progression.
- Collaborate with Sales Leadership, Marketing, Product Marketing, Customer Succ