New Client Acquisition Specialist

CLIENT ACQUISITION SPECIALIST

100% Remote | International Position | U.S. Eastern Time Hours

This description is long, it is intentionally done so to make sure there is complete clarity in the role.

About the Position

We are a growing U.S.-based immigration law firm seeking an experienced Client Acquisition Specialist to take ownership of our front-end client acquisition process — from the moment a potential client contacts our firm through consultation, retention, and successful transition to our Case Management Team.

This is a sales-focused, results-driven position for someone who understands lead management, sales conversion, CRM management, KPIs, follow-up, and accountability.

The Client Acquisition Specialist will work closely with our Reception and Sales Teams to ensure leads are being handled properly, consultations are being scheduled and followed up on, opportunities are not being lost, and monthly client acquisition goals are being achieved.

This person should not simply report numbers. We are looking for someone who can identify problems, understand why they are happening, and help implement solutions.

Strong sales experience is REQUIRED.

Immigration law experience is preferred but not required. We are willing to train an experienced sales professional on immigration services and our firm's processes.

KEY RESPONSIBILITIES

1. Lead Management & Pipeline Oversight

You will help oversee the firm's lead pipeline from initial inquiry through retention.

Responsibilities include:

- Monitor all incoming leads and ensure they are properly entered into the CRM.

- Ensure new leads are contacted promptly.

- Monitor speed-to-lead and response times.

- Ensure leads are properly assigned to the appropriate team member.

- Identify leads that have not been contacted or followed up with.

- Monitor follow-up activity and overdue tasks.

- Identify stale leads and opportunities sitting in the pipeline.

- Ensure lead statuses and pipeline stages are accurate.

- Monitor lead quality and conversion by source.

- Identify bottlenecks within the sales pipeline.

- Help ensure that no qualified lead falls through the cracks.

2. Sales & Client Acquisition

- Monitor Sales Team performance and conversion results.

- Track individual and overall sales performance.

- Review sales calls, follow-ups, and outcomes.

- Identify why prospective clients are not converting.

- Help improve sales scripts, follow-up strategies, and processes.

- Monitor whether appropriate follow-up is actually being completed.

- Identify high-value or unconverted opportunities requiring additional attention.

- Help the team improve closing and conversion rates.

- Assist with training and improving sales performance.

- Help maintain accountability for monthly sales goals and KPIs.

- Work toward increasing the firm's overall number of retained clients and revenue.

3. Consultation Management

The Client Acquisition Specialist will monitor the entire consultation pipeline.

This includes:

- Consultations scheduled

- Consultations completed

- Cancellations

- Rescheduled consultations

- No-shows

- Consultation attendance/show rate

- Consultation outcomes

- Post-consultation follow-up

- Consultation-to-client conversion

You will be responsible for identifying issues such as:

- Consultations being scheduled incorrectly.

- Incorrect team member or attorney being assigned.

- Missing consultation information.

- Prospective clients not receiving confirmations.

- No-shows not being contacted.

- Canceled consultations not being rescheduled.

- Consultation outcomes not being properly entered into the CRM.

- Prospective clients not receiving timely follow-up after consultations.

The goal is to improve both consultation attendance and consultation-to-client conversion.

3. Reception & Sales KPI Tracking

A major part of this position is monitoring the performance of both our Reception and Sales Teams.

KPIs may include:

-