META Social Media Specialist

About Dr. Berg Nutritionals

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.

Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms.

Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.

Role Summary

The META Social Media Specialist will be responsible for knowing how to program content on Facebook and Instagram and create high-quality engaging content specifically for Facebook and Instagram, using trends and analytics, to grow the social media accounts.

Job Duties & Responsibilities

- Content Creation: Responsible for the hands-on creation of high-quality, engaging, platform-specific content for Facebook and Instagram, using trends, analytics, and established strategic direction from the VP of Content Strategy and the Director of Social Media to grow the accounts and meet performance targets.

- Scheduling and Publishing : Using social media management tools to schedule approved posts at designated times to reach the target audience.

- Analytics and Reporting : Monitoring the performance of social media posts using analytics tools. This involves tracking metrics such as engagement, reach, and conversion rates, and using this data to refine strategies as directed to meet targets.

- Trend Monitoring : Keeping up with social media trends, platform updates, and industry news to ensure the brand remains relevant and utilizes new opportunities for engagement. Weekly presentation of statistics/trends will be required based on established format.

- Organic Campaign Management : Executing social media organic campaigns in alignment with VP of Content Strategy to promote products, services, or events.

Qualifications & Skills Required

Required Experience

- 3 years as a Social Media Specialist (or similar role) managing META accounts (Facebook/Instagram) accounts with 100,000+ followers per account , including experience with a personal brand account

- Demonstrated ability in strong copywriting for educational brand

- Track record of translating senior leadership direction into clear priorities, including re-prioritizing quickly when strategy shifts

- Analytical mindset with a demonstrated ability to set audience growth metrics (size + engagement), interpret performance data, and turn it into next-step action plans and KPI-driven results

- Basic graphic design skills with a strong eye for visual/aesthetic content

- Detail-oriented with strong organizational skills, and multi-tasking ability in a fast-paced, quickly changing environment

Preferred Experience

- Experience coordinating with remote or distributed team members, keeping output aligned across specialized roles (writers, designers, schedulers) and skilled at giving constructive feedback on creative output using a defined brand voice

Note: Our application process requires a skills test.

Work from Home Requirements

- Up-to-date Mac or Windows computer with anti-virus protection

- Reliable high-speed internet connection

- Quiet, distraction-free workspace

- Tech-savvy and comfortable learning new tools and software

- Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)

Compensation & Benefits

We are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structure, resources, and fl