Meta Ads Coordinator

The Role:

We are a premier digital marketing and e-commerce strategy firm headquartered in Miami. Since its inception over ten years ago, we have grown client revenue by over $500M through its expertise in e-commerce and lead generation.

As we continue to grow, we are looking for a talented Meta Ads Coordinator to support our team in managing ad campaigns across Meta platforms and contribute to our clients' success.
Responsibilities:

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Campaign Coordination: Assist in the creation and management of Meta ad campaigns across Facebook and Instagram, ensuring alignment with client goals and marketing strategies.

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Ad Account Support: Help with the day-to-day operations of ad accounts, including setting up campaigns, tracking performance, and managing budgets.

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Work with the design team to gather creative assets, submit design requests, and ensure that all ads are properly launched with the right visuals and copy.

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Performance Monitoring: Conduct daily performance check-ins on active campaigns, monitoring key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).

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Campaign Optimizations: Assist in analyzing campaign data and provide insights to optimize ad performance for better results.

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Identify trends and make recommendations for improving targeting, ad formats, and bidding strategies.

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Reporting: Prepare regular performance reports for clients, including summaries of key metrics and campaign highlights.

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Client Communication Support: Help communicate with clients regarding campaign updates, performance insights, and any changes or adjustments to be made.

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UGC Script Development & Requests: Develop User-Generated Content (UGC) scripts, submit requests via Billo, and place orders for UGC materials to support ad campaigns.

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Client Onboarding Assistance: Assist with client onboarding by gathering relevant information and supporting the account management team during the setup process.

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Team Collaboration: Collaborate closely with the Meta Ads Manager and other team members to ensure campaigns are executed efficiently and in line with overall marketing strategies.

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Participate in team meetings, providing updates on campaign performance and contributing to brainstorming sessions for new ideas.

Qualifications:

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Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

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1-3 years of experience in digital marketing, with a focus on Meta ad platforms (Facebook, Instagram).

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Strong organizational skills with the ability to manage multiple campaigns and deadlines.

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Proficiency in Meta Ads Manager and basic understanding of performance metrics such as CTR, CPC, and ROAS.

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Excellent communication skills, with the ability to provide clear updates and insights to the team and clients.

Tools You've Worked With:

- Meta Ads Manager (Facebook, Instagram)

- Google Analytics

- Segmetrics

- Swipe Pages

- Canva

- Third-party ad management tools

- Shopify

- Asana

Industries You're Experienced In:

- Health and Wellness

- Sports Medicine

- Digital Marketing

- Hospitality/Restaurants

- E-commerce

Originally posted on Himalayas