Media Buyer✦ anywhere

Our client is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Our Client is quickly becoming a key player in the market.

Perfect for those who aim to:

- Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico;

- Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events;

- Design and run retargeting funnels across the full path (install, registration, first deposit, etc.);

- Launch and optimize ROAS / value-based campaigns (value optimization, tROAS);

- Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch;

- Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking;

- Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams;

- Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus);

- Collaborate with creative and content teams to develop localized ad assets for Regulated Market — language, cultural context, and seasonality;

- Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement;

- Stay on top of Meta and TikTok gambling ad policies and platform updates that affect the vertical;

- Monitor competitors and market trends across paid social to spot new opportunities.

Experience you’ll need to bring:

- 2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets;

- Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance;

- Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution;

- Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale;

- Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing;

- Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance;

- Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits;

- Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers;

- Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking;

- Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players;

- Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable;

- Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure;

- Upper-Intermediate level of English.

It's a perfect match if you have those personal features:

- Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions;

- Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes;

- Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI;

- Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.

Our clients offer competitive benefits to support your professional and personal growth, including:

- Health & Wellness Focus;

- Global Medical Coverage;

- Growth Opportunities;

- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

- Performance-Driven Rewards;

- Dynamic Work Environment.

Apply, and let your growth journey begin.