MarTech Lead

- We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.
- You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery.
- Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.
- Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.
- What you’ll be responsible for
- Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.
- Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
- Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
- Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation.
- Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
- Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones.
- Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.