Marketing Systems & Automation Specialist

We are looking for a hands-on Marketing Systems & Automation Specialist to support a growing Med Spa & Wellness business.

This role combines GoHighLevel (GHL), marketing automation, digital marketing, AI, and business systems . You will take ownership of the systems behind lead generation and follow-up while helping improve the marketing activities that drive new business.

We are looking for someone proactive, resourceful, and comfortable taking ownership of both technical systems and marketing execution.

Key Responsibilities
- Manage and optimize the company's GoHighLevel (GHL) environment, including funnels, pipelines, workflows, automations, and lead management.
- Support the migration of the existing GHL account, leads, workflows, and systems , ensuring a smooth and organized transition.
- Build and maintain API integrations and automated workflows between GHL and other business tools.
- Improve lead management, SMS follow-up, and conversion workflows , ensuring leads are followed up with effectively.
- Use AI tools such as Claude and ChatGPT to build smarter workflows and improve business processes.
- Manage and optimize Facebook and Instagram Ads, lead-generation campaigns, and sales funnels .
- Support marketing initiatives including content calendars, marketing copy, image collateral, and campaign execution .

- Improve local digital visibility through SEO, AEO/GEO, website optimization, and backlink strategies .
- Identify opportunities to improve systems, marketing processes, and overall operational efficiency.

- Strong hands-on GoHighLevel (GHL) experience, including funnels, automations, lead management, and account migrations.
- Experience with APIs, integrations, backend systems, and workflow automation .
- Experience using AI tools such as Claude or ChatGPT to build or improve systems and automations.
- Previous experience in the Med Spa, Aesthetics, or Wellness industry .
- Hands-on digital marketing experience , including Meta Ads, sales funnels, content, and lead generation.
- Knowledge of local SEO, AEO/GEO, and website optimization .
- Experience managing lead follow-up and SMS/text-based conversion workflows .

Schedule

Full-Time — 40 hours per week

10:30 AM – 7:30 PM Denver Time

Who We're Looking For

You understand both marketing and the systems behind it . You're comfortable working inside GHL, building automations, troubleshooting integrations, and using AI tools, while also understanding lead generation and digital marketing.

You're proactive and business-minded. You can identify a problem, recommend a solution, and execute it without needing constant direction. Most importantly, you're comfortable taking ownership of the systems and marketing processes that support a growing business.

- Compensation: $1,200–$1,500 USD/month, depending on experience

- 10 paid days off per year
- 3 sick days off per year
- 6 U.S Federal Holidays