Marketing Specialist

<p>Position Overview </p><p>We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground. </p><p> </p><p>This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked. You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level. </p><p> </p><p>Key

Responsibilities </p><p>Social Media Management — Multi-Platform </p><ul><li>Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands </li></ul><ul><li>Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone </li></ul><ul><li>Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed </li></ul><ul><li>Adapt messaging and creative approach for each platform and audience — what works on TikTok is not the same as what works on LinkedIn </li></ul><ul><li>Support the launch and growth of a new TikTok channel, helping establish the content direction, voice, and posting cadence from the ground up </li></ul><p> </p><p>Content Creation — Canva & CapCut </p><ul><li>Design and produce social media graphics, carousels, stories, reels, and short-form video content using Canva and CapCut </li></ul><ul><li>Edit and produce short-form video content for TikTok, Instagram Reels, and Facebook — including captions, transitions, music, and on-screen text </li></ul><ul><li>Maintain brand-specific design templates and visual standards across all creative output </li></ul><ul><li>Repurpose existing content intelligently across platforms to maximize reach without duplicating effort </li></ul><p> </p><p>Substack Management </p><ul><li>Support the creation, formatting, and publishing of Substack newsletters for applicable brands </li></ul><ul><li>Ensure Substack content is consistent with overall brand voice and social media messaging </li></ul><ul><li>Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager </li></ul><p> </p><p>Trend Research & Strategic Input </p><p>This is where good becomes great in this role.

</p><p> </p><ul><li>Actively monitor social media trends, platform algorithm changes, emerging content formats, and competitor activity across all relevant channels </li></ul><ul><li>Bring trend observations and content ideas to the Marketing Manager proactively — you do not wait to be asked what is trending </li></ul><ul><li>Identify how trends can be applied to each brand specifically, with a clear rationale and execution idea ready to present </li></ul><ul><li>Participate in marketing planning conversations with ideas, not just updates — your perspective matters and you are expected to contribute it </li></ul><p> </p><p>LinkedIn — B2B Brand Presence </p><ul><li>Manage LinkedIn presence for applicable B2B brands, including company page updates, content publishing, and engagement </li></ul><ul><li>Develop LinkedIn content that speaks credibly to a professional audience — thought leadership, industry commentary, and brand positioning </li></ul><ul><li>Monitor LinkedIn engagement and bring insights on what content is resonating and what is not </li></ul><p> </p><p>Analytics & Performance Reporting </p><ul><li>Track and analyze social media performance across all platforms and brands — engagement, reach, follower growth, and content performance </li></ul><ul><li>Prepare clear, concise performance summaries for the Marketing Manager on a regular basis </li></ul><ul><li>Use data to inform future content decisions — bring observations and recommendations, not just numbers </li></ul><p> </p><p>Required

Qualifications </p><ul><li>Proven experience in social media marketing across Instagram, Facebook, and LinkedIn — managing multiple accounts or brands simultaneously is a strong plus </li></ul><ul><li>Hands-on proficiency in Canva for graphic design and content creation — you produce high-quality visuals independently </li></ul><ul><li>Hands-on proficiency in CapCut or a comparable short-form video editing tool </li></ul><ul><li>Strong understanding of each platform's content formats, algorithms, and best practices — you know why content performs the way it does </li></ul><ul><li>

Experience creating or managing content on TikTok, or a demonstrated understanding of TikTok content strategy </li></ul><ul><li>

Experience with Substack or comparable email/newsletter platforms </li></ul><ul><li>A genuine creative sensibility — your content looks intentional, not templated </li></ul><ul><li>Proactive communicator who brings ideas forward without being prompted </li></ul><ul><li>Organized enough to manage content calendars and posting schedules across multiple brands simultaneously </li></ul><p> </p><p>Preferred

Qualifications </p><ul><li>

Experience managing marketing across a multi-brand portfolio — balancing different voices, audiences, and business objectives </li></ul><ul><li>Background in both B2B and B2C marketing — you know how to shift tone and strategy based on the audience </li></ul><ul><li>

Experience presenting content ideas, trend reports, or campaign concepts to a marketing lead or stakeholder </li></ul><ul><li>Familiarity with social media scheduling tools such as Buffer, Later, Hootsuite, or Meta Business Suite </li></ul><ul><li>Basic video production or content creation skills beyond CapCut — comfort in front of the camera is a bonus </li></ul><p> </p><p>Platforms & Tools </p><p>Required </p><ul><li>Instagram, Facebook, LinkedIn, Substack, TikTok — active daily management </li></ul><ul><li>Canva — graphic design and creative production </li></ul><ul><li>CapCut — short-form video editing </li></ul><p> </p><p>Preferred </p><ul><li>Social media scheduling platform — Buffer, Later, Hootsuite, or Meta Business Suite </li></ul><ul><li>Basic analytics tools — Meta Insights, LinkedIn Analytics, TikTok Analytics </li></ul><p> </p><p>Growth Trajectory </p><p>This role is designed to grow.

As you build familiarity with each brand and demonstrate your ability to think strategically — not just execute — you will take on more ownership over content strategy, campaign planning, and cross-brand marketing initiatives. We want someone who sees this as a career opportunity, not just a job, and who is motivated to grow into a more senior marketing role over time. </p><p> </p><p>What Makes You a Great Fit </p><ul><li>You open your social media feeds every morning not just as a user but as a marketer — always looking for what is working and why </li></ul><ul><li>You bring trends to the Marketing Manager before they ask — with a clear idea of how to apply them </li></ul><ul><li>Your content across different brands looks and feels distinctly different because you understand each audience </li></ul><ul><li>You manage five platforms and three brands without anything going dark or falling behind </li></ul><ul><li>You have creative instincts and the technical skills to execute on them — and you do not need someone else to make your ideas look good </li></ul><p> </p>