Marketing & Social Media Manager

About the Role

We are an Austin, Texas-based food brand creating colorful, veggie-packed products designed to make healthy eating easier, more convenient, and more fun — primarily serving busy families with young children. As we prepare for our next stage of growth, we're looking for a creative and proactive Marketing & Social Media Manager to help build brand awareness, strengthen our community, and execute marketing across digital and physical channels.

This is a hands-on marketing role with approximately 50% social media , supported by website content, email/community marketing, and physical retail materials. You'll work closely with the Founder while taking ownership of day-to-day marketing execution — we're looking for someone who can take an idea from concept through to a polished finished asset.
Work Structure & Requirements

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Location: Remote / Virtual

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Schedule: Part-time (20 hours per week)

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Time Zone: CDT (Central Time) business hours

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Compensation: $10 USD per hour

Key Responsibilities
1. Social Media (50%)

- Develop and execute social media strategy alongside the Founder

- Manage the brand across Instagram, TikTok, and Facebook, with expansion into LinkedIn

- Build and maintain a consistent content calendar

- Create engaging organic content including short-form video, static posts, carousels, and graphics

- Develop creative assets that can also be used across paid social campaigns

- Write engaging, on-brand captions, hooks, and social copy

- Identify relevant trends and translate them into content that feels authentic to the brand

- Track content performance and use insights to continually improve creative and strategy

- Help build a consistent visual identity and tone of voice across all social channels

2. Website Content (20%)

- Write, edit, and update product page copy

- Create blog, educational, and brand-storytelling content that supports SEO

- Make ongoing website content updates using Wix

- Help translate campaigns and product launches into compelling on-site content

3. Email & Community (20%)

- Develop and execute email marketing campaigns and newsletters

- Write engaging email copy aligned with our brand voice

- Coordinate email messaging with social, website, and broader campaign activity

- Identify opportunities to strengthen engagement, loyalty, and connection with our community

4. Physical & Print Marketing (10%)

- Design retail POS materials including shelf talkers, end-cap signage, and sampling table materials

- Create professional sell sheets and one-pagers for retail buyer conversations

- Design flyers and promotional materials for local events and pop-ups

- Develop packaging inserts and co-marketing materials for retail partners

- Ensure physical marketing materials remain consistent with our broader visual identity

Required Skills & Experience

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Experience: 2+ years in social media management, content marketing, brand marketing, or a similar role

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Platforms: Strong hands-on experience managing Instagram, TikTok, and Facebook

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Design: Excellent design and creative capabilities with a strong eye for layout, branding, and visual consistency; proficiency with Canva, Adobe Creative Suite, or similar tools; comfortable creating both digital and print-ready marketing assets

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Content: Strong short-form video and social content creation skills; excellent copywriting skills across social, website, email, and marketing collateral

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Tools: Experience with Wix or confidence learning it quickly; experience with email marketing platforms

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Profile: Creative all-rounder who can both think strategically and execute — equally comfortable editing a Reel, designing a retail sell sheet, writing a product page, or building an email campaign; proactive and able to take ownership without waiting for step-by-step instructions

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Industry: Experience with food, beverage, CPG, family, parenting, or e-commerce brands is a strong advantage

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