Marketing & Sales Enablement Manager

Location:
Remote Position Pay Range:
$67,953.60 - $133,390.40

Position Summary

The Marketing & Sales Enablement Manager plays a key role in planning, executing and optimizing integrated marketing campaigns that support American Oncology Network (AON) and partner practice growth. This position is responsible for managing paid advertising across traditional and digital channels, developing marketing collateral, supporting physician liaison sales enablement, managing AON/practice website content, and executing marketing automation campaigns through HubSpot.

The Marketing & Sales Enablement Manager collaborates closely with internal stakeholders, partner practices, physician liaisons, creative resources, digital vendors and agency partners to ensure marketing initiatives are delivered on time, within budget and aligned with AON's brand and strategic objectives.

The ideal candidate has experience managing multi-channel marketing campaigns, paid media, marketing automation, website content, and healthcare marketing. They possess strong project management skills, excellent written communication abilities, and are comfortable managing multiple priorities in a fast-paced environment.

The Marketing & Sales Enablement Manager must be able to manage multiple projects simultaneously, consistently meet deadlines, and deliver high-quality integrated marketing campaigns while remaining flexible to support evolving business priorities.

Key Performance Areas

KPA 1: Integrated Marketing Campaign Management

- Plan, execute, and optimize integrated marketing campaigns supporting AON and partner practice growth initiatives.

- Develop advertising campaign messaging and copy across multiple marketing channels.

- Monitor campaign performance and provide reporting and recommendations to improve marketing effectiveness and return on investment.

- Maintain awareness of healthcare marketing trends, advertising best practices, digital marketing innovations, and competitor activity.

KPA 2: Advertising & Media Management

- Manage paid advertising across traditional and digital channels, including print, digital display, paid search, paid social, sponsorships, and other media placements.

- Coordinate media buying and planning.

- Negotiate advertising placements and manage relationships with advertising vendors and agency partners.

KPA 3: Content Development & Brand Management

- Create and maintain patient-facing marketing collateral, including brochures, flyers, service line materials, and promotional assets.

- Develop sales enablement materials that support physician liaisons and business development efforts.

- Partner with marketing communications teams, graphic designers, digital teams, and vendors to ensure marketing materials align with brand standards, campaign objectives, and consistent messaging across all customer touchpoints.

KPA 4: Digital Marketing & Marketing Automation

- Manage website content for AON and partner practice websites, including service pages, provider information, location content, and marketing landing pages, ensuring content remains accurate and optimized.

- Build, execute, and optimize email marketing campaigns, automated workflows, and landing pages within HubSpot.

KPA 5: Project & Stakeholder Management

- Manage multiple marketing projects simultaneously while maintaining timelines, budgets, and quality standards.

- Collaborate with internal stakeholders, physician liaisons, creative teams, digital vendors, agency partners, and leadership to support successful campaign execution.

Position Qualifications

Education

- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.

Minimum Relevant Experience

- Minimum of five (5) years of progressive marketing experience, preferably in healthcare or another highly regulated industry.

- Experience developing and executing integrated marketing campaigns across traditional and digital market