Marketing Project Coordinator

Position Overview:

You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:
- Building and deploying email marketing campaigns (Revinate)
- SMS/MMS outreach for potential customers and advertisers
- Managing database communications, including list segmentation and upkeep
- Creating and adapting marketing materials in Canva
- Data gathering and analysis of Leads, Past Customers, and Sales metrics

Key Responsibilities:

Marketing & Advertising
- Build and deploy email campaigns in Revinate, from list segmentation through send.
- Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
- Develop and implement email and text message marketing campaigns.
- Content generation, including the use of AI.
- Advertising spend optimization.
- ICP - Ideal Customer Profile analysis and identification.
- Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
- Understanding and ability to implement SEO.

Project Management & Automation:
- Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
- Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
- Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.

Analytics & Performance Tracking:
- Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
- Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
- Use data insights to continuously refine and optimize campaign strategies for better results.
- Need to be very proficient in analyzing data and using spreadsheets. 

Creative & Materials:
- Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
- Collaborate with external graphic designers when more advanced design work is required.