Marketing Operations Specialist
The SouthState story is one of steady growth, deep community roots, and an unwavering commitment to helping our customers move forward. Since our beginnings in the 1930s to becoming a trusted financial partner across the South and beyond - we are known for combining personal relationships with forward-thinking solutions.
We are committed to helping our team members find their success while maintaining the integrity of our values: building trust, fostering lasting relationships and pursuing excellence. At SouthState, individual contributions are recognized, potential is cultivated and team members are inspired to achieve their greater purpose. Your future begins here!
Summary
The Marketing Operations Specialist owns and optimizes the platforms, workflows, and governance practices that support scalable marketing execution across SouthState. With primary responsibility for the Optimizely Content Marketing Platform (CMP) and Digital Asset Management (DAM) environments, this role configures workflows, maintains asset and metadata quality, supports users, monitors operational performance, grows platform adoption, maintains operational consistency, and implements approved process and platform improvements. This position works across MarCom, Compliance, IT, Lines of Business, and external partners to improve visibility, consistency, efficiency, and adoption throughout the marketing content lifecycle.
Duties & Responsibilities
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CMP Administration and Marketing Workflow Operations: Administer the Optimizely Content Marketing Platform, including request forms, project templates, workflows, statuses, approval paths, permissions, notifications, campaign and editorial calendars, and reporting views. Maintain platform data quality and support consistent use of established intake, planning, review, and approval processes.
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DAM Administration and Asset Lifecycle Management: Administer the Optimizely Digital Asset Management environment, including asset intake, metadata, taxonomy, permissions, versioning, approval status, effective expiration dates, usage rights, archival, and distribution. Help ensure users can locate and use current, approved, brand-compliant assets.
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Process Design and Continuous Improvement: Analyze marketing workflows, identify bottlenecks and recurring issues, document requirements, and recommend process improvements. Implement approved changes and evaluate whether they improve cycle time, quality, visibility, or user experience.
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Governance, Taxonomy, and Data Quality: Apply and maintain standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, documentation, and platform usage. Conduct routine quality reviews and coordinate correction of incomplete, duplicate, expired, superseded, or improperly classified records and assets.
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Adoption, Training, and User Support: Develop user documentation, provide onboarding and training, respond to platform questions, triage issues, and support adoption of CMP and DAM processes by internal teams, agencies, vendors, and other authorized users.
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Reporting, Platform Roadmap, and Optimization: Monitor adoption and operational performance using measures such as request volume, cycle time, overdue work, approval duration, metadata completeness, asset reuse, search effectiveness, and user activity. Present findings and recommendations and support implementation of the approved CMP and DAM roadmap. Evolve the DAM platform into a Line of Business facing sales enablement tool for the bank. Monitor Optimizely Opal credit consumption and report run rate to the Senior Marketing Operations Manager.
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It is the responsibility of this role to take ownership of all tasks and challenges that they encounter in the operation of their assigned position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications
Education Requirements
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Bachelor’s degree in Marketin