Marketing Manager, Content Promotion

We are hiring a Marketing Manager, Content Promotion to own how iPullRank shows up across social media, industry media, partnerships, and events. This is a net-new function for us — we're looking for someone who has personally built a PR or media relations program from the ground up before, with no existing playbook or agency partner to lean on.

This is an internal marketing role focused entirely on iPullRank . Your job is to make our expertise easier to understand, easier to share, and more relevant to the people we want to reach.

You will work closely with the director of marketing, company leadership, subject matter experts, writers, designers, partners, the sales team, and our scrappy marketing team. On any given week, you might turn a technical AI search concept into a social campaign, brief a designer, pitch a journalist, coordinate a webinar, manage live event coverage, or build the HubSpot campaign that tracks the work.

You will coordinate with freelance paid media support to plan, launch, monitor, and improve paid social campaigns. You will develop campaign concepts, recommend budgets, prepare creative briefs, and assess performance across paid ads, sponsored newsletter placements, event marketing opportunities, and other relevant media partnerships. As the program grows, you may help expand these efforts into paid search and PPC.

We need someone who can develop the strategy, manage execution, and improve the program based on performance. Strong judgment matters. Each channel needs a clear purpose, every campaign needs a reason to exist, and the work needs to sound like it came from a person with a point of view.
Requirements
What You’ll Own
Social Media and Audience Growth

- Develop channel strategies for LinkedIn, YouTube, X, Instagram, and TikTok based on each platform’s audience and business purpose.

- Build editorial themes, campaign concepts, creative briefs, publishing plans, and testing programs.

- Manage the publishing calendar and coordinate work across writers, designers, video producers, and subject-matter experts.

- Write and edit social content when direct execution is needed.

- Manage comments and conversations, escalating sensitive situations through the appropriate internal channels.

- Use audience behavior and campaign results to improve future content.

Thought Leadership and Communications

- Interview internal experts and translate technical ideas into clear, substantive narratives.

- Support executive and subject-matter-expert visibility through social content, media commentary, presentations, contributed articles, and event promotion.

- Develop press releases, media pitches, briefing documents, announcements, and partner messaging.

- Build relationships with journalists, editors, podcast hosts, newsletter writers, creators, and industry organizations.

- Maintain message consistency across social media, earned media, events, partnerships, and agency announcements.

- Protect the substance and point of view behind the original idea.

Integrated Campaigns, Events, and Partnerships

- Lead marketing campaigns for research, webinars, conferences, owned events, agency announcements, and lead-generation programs.

- Build campaign plans covering launch, promotion, registration, live coverage, follow-up, and content repurposing.

- Identify co-marketing partners that fit iPullRank ’s audience and positioning.

- Coordinate messaging, timelines, creative assets, speakers, email support, social coverage, and partner deliverables.

- Set up campaigns and maintain documentation in HubSpot.

- Build repeatable processes that help the marketing team execute consistently.

Paid Promotion and Performance

- Develop paid promotion plans supporting campaigns, events, research, thought leadership, and lead-generation goals.

- Recommend budgets, audience strategies, channel allocations, testing plans, and expected outcomes.

- Manage freelance paid-social support and external agency partners th