Marketing Lead (maternity cover)

Whereabouts : Remote from anywhere in the UK

Contractual Arrangement: Full time, 12 months fixed term

Ideal start date: 5 Oct 2026

Eligibility to work in the UK: We welcome applications from candidates already eligible to work in the UK that do not require sponsorship from Whereby . You will be asked to share proof of this prior to receiving any offer of employment.

Interviews : Around 3 hours over a few weeks, including some practical work

Salary : 55,000-61,000£

Reporting to: Chief Commercial Officer
Your mission at Whereby

To lead Marketing strategies and tactics to grow Whereby ’s brand, increase awareness, generate demand among target audiences, and capture demand to increase Sales pipeline, revenue and new user acquisition.
What Whereby is all about

Freedom to work from anywhere: our mission with Whereby is to give people freedom to live and work where they thrive.

📍 Our global HQ is in Norway, but our users (and team) are worldwide - Whereby has been used in nearly every country in the world by millions of people. 🌏

By making it possible to collaborate as well over video as you can in real life, we want to give you the choice to work from where your life happens. To allow you to be in a place where you can think and focus, but also allow a seamless and instant connection with others when you need to.

To work at Whereby you’ll need to be an excellent communicator, able to work autonomously when needed but also collaborate remotely with our global team.

Benefits include unlimited holiday, flexible, fully remote working setup, home office budget, enhanced parental leave, equity and more.

Read more about working at Whereby here.
Marketing mission

Whereby is loved by millions of users globally, and Marketing plays a key role in making sure that we can increase awareness and gain new customers, adding true value to every stage of their experience with us. Focused on the Telehealth and Digital Mental Health industries, we’re on a mission to facilitate healthcare consultations globally through mid-sized to enterprise customers in the sector as well as individual practitioners and clinics.

The Marketing Lead’s mission is to increase sign ups and adoption of Whereby Embedded, our API product, as well as Whereby Meetings, our simple video call solution, with a strong focus on the healthcare sector.

Embedded is our core focus, with a sales led strategy focused on account based marketing, brand equity building and sales enablement, you will work closely with the wider Commercial team to attract, educate and close high-value customers.

For Meetings, the focus is on an experimental product led strategy, acquiring new paying users through various channels.

You will closely collaborate with other departments across the business on all areas of B2B Marketing, from content to product to advertising, and will have support from a performance marketing agency and freelance designer. You’ll find creative ways to reach, educate, inspire and engage our target audiences. As a small team, every day is different! You should be prepared to prioritise ruthlessly, collaborate with other departments and adapt to the changeable nature of a start-up.
🔍 What we're looking for in our Marketing Lead

This is a maternity cover contract. You will adopt the existing strategy laid out by the current Marketing Lead, but with flexibility that things can change quickly in a start-up! This is the only Marketing role in a small commercial team, so you need to be able to both think strategically, and be hands-on executing tactics and campaigns across multiple channels.

We’re looking for someone with previous B2B Marketing experience in a start-up environment. You are a generalist marketer, willing to get involved wherever needed. Supported by the Chief Commercial Officer, as well as a Performance Marketing agency and freelance designer, you will assist across a variety of campaigns and channels and have true business impact.
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