Marketing Intern

Marketing Intern

Company: UtiliSave
Position Type: Part-Time Internship (2 days per week)

About UtiliSave

UtiliSave is a utility expense management company specializing in forensic utility bill auditing for multi-site organizations across a range of industries, including commercial real estate, healthcare, hospitality, education, and more. With over 35 years of experience, UtiliSave has identified more than $700 million in utility billing errors and overcharges.

We help organizations identify billing errors and overcharges through detailed reviews of their utility accounts, including electricity, natural gas, water, sewer, and steam.

About the Role

UtiliSave is looking for a motivated and detail-oriented Marketing Intern to support our marketing team across a variety of digital marketing, content creation, and lead generation initiatives. This is an excellent opportunity for a student interested in gaining hands-on experience in B2B marketing, digital campaigns, social media, and marketing analytics.

The ideal candidate is a proactive learner with strong communication skills, an eye for detail, and an interest in using digital tools to support marketing initiatives and business growth.

Responsibilities
- Social Media Marketing: Assist with planning, creating, and publishing content for LinkedIn and other social media platforms, including company updates, industry insights, and promotional posts.
- Content Creation: Draft and edit marketing copy for social media, email campaigns, website content, and other marketing materials, ensuring consistent brand messaging.
- Email Marketing: Support the creation, execution, and optimization of email marketing campaigns, including audience segmentation, campaign setup, and follow-up sequences.
- Lead Generation and Research: Research prospective companies and contacts, identify relevant decision-makers, and help build and maintain targeted B2B prospect lists.
- SEO and Website Support: Assist with keyword research, content optimization, website updates, and basic SEO performance monitoring.

- Marketing Analytics: Help track and analyze campaign performance, website traffic, and engagement metrics using tools such as Google Analytics and other marketing platforms.
- Market and Competitor Research: Research industry trends, competitors, and relevant business developments to support marketing strategy and content planning.
- Public Relations Support: Assist with identifying relevant media outlets, researching PR opportunities, and preparing outreach materials.
- Marketing Operations: Help organize marketing materials, maintain campaign records, and support ongoing projects and administrative tasks as needed.

What You'll Gain
- Hands-on experience across multiple areas of B2B marketing.
- Exposure to digital marketing campaigns, lead generation, SEO, and marketing analytics.
- Practical experience with professional marketing tools and platforms.
- The opportunity to contribute to real marketing initiatives and develop valuable skills in a professional environment.

Schedule and Compensation
- Schedule: Part-time, approximately 2 days per week (40% position).
- Compensation: $15–$20 per hour.
- Work schedule to be coordinated around the student's academic commitments.

Requirements
- Currently pursuing a bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong written and verbal communication skills in English.
- Excellent attention to detail and organizational skills.
- Comfortable conducting online research and working with spreadsheets.
- Familiarity with social media platforms, particularly LinkedIn.
- Interest in digital marketing, content creation, SEO, email marketing, and lead generation.
- Proactive attitude, willingness to learn, and ability to work independently on assigned tasks.
- Ability to manage multiple tasks, meet deadlines, and communicate progress effectively.
- Familiarity with tools such as Canva, WordPress, Google Analytics, Excel, or AI-assisted writing tools is an advantage, but not required.