Marketing Director

Who we are

Duelbits is a crypto-native entertainment platform spanning Casino, Sportsbook, and Predict, where real-world outcomes become tradable markets.

Built for players who live online, move fast, and expect more, Duelbits operates at the intersection of crypto culture, gaming, and internet entertainment. We combine product, technology, creativity, and emerging AI capabilities to build experiences that stand apart in a highly competitive digital environment.

Marketing plays a central role in how Duelbits builds its brand, reaches new audiences, strengthens its communities, and turns attention into sustainable growth.
What we're looking for

Duelbits is looking to engage a Marketing Director to define and lead marketing strategy across brand, partnerships, creators, paid and organic acquisition, content, community, and distribution.

This is a full-remit marketing leadership opportunity, combining long-term strategic thinking with strong commercial execution. You'll help determine where Duelbits shows up, how we win attention, and how that attention translates into measurable growth.

You'll bring the full acquisition ecosystem together as one connected system brand, partnerships, creators, paid media, affiliates, owned content, community, and marketing technology with distribution at the centre: build once, distribute everywhere.

Duelbits ' audience lives and breathes crypto and Web3 culture. We're looking for someone with genuine fluency in that world, who understands the audience from within rather than looking at it from the outside.
What you'll be doing
Brand & Strategic Positioning

- Define Duelbits ' brand and marketing strategy, translating CEO direction into clear priorities, plans, budgets, and measurable outcomes.

- Set the long-term marketing vision, identifying where the category, culture, and audience are heading and positioning Duelbits ahead of them.

- Track market, competitor, and industry developments to identify emerging opportunities and shifts in player behaviour.

- Strengthen Duelbits ' presence across owned, earned, creator, community, and other relevant distribution channels.

Partnerships, Creators & Community

- Lead the ambassador programme and strategic sponsorships, ensuring partnerships deliver meaningful reach, relevance, and commercial return.

- Develop and oversee the creator, streamer, influencer, and KOL network across flagship, rising, and micro tiers.

- Shape community strategy and presence across Discord, Telegram, and other relevant player-facing spaces.

- Build scalable approaches to identifying, evaluating, and developing creator and partnership opportunities.

- Ensure partnerships and creator activity remain appropriately disclosed, compliant, and commercially accountable.

Acquisition & Distribution

- Build a distribution-first content engine across owned, creator, affiliate, community, social, and paid channels.

- Lead SEO and content strategy, strengthening organic visibility across search, social, and emerging AI/LLM discovery.

- Oversee paid acquisition across biddable, programmatic, paid social, and other relevant performance channels.

- Lead the affiliate programme, developing the commercial mix towards sustainable, RevShare-led partnerships.

- Continuously assess channel performance and acquisition economics to improve efficiency, scale, and commercial return.

- Collaborate with AML & Fraud to identify and address fraud and bonus-abuse risks arising from acquisition channels.

Marketing Technology, Data & AI

- Own the marketing technology and attribution ecosystem, ensuring spend, acquisition, and performance data is accurate and actionable.

- Use data to evaluate channel effectiveness, customer acquisition performance, and marketing return.

- Champion AI and automation across content creation, campaign execution, workflows, analysis, and reporting.

- Evaluate emerging marketing technologies and introduce tools that improve efficiency, insight,