Marketing Data Analyst

About Expedock

We are a tech-enabled workforce augmentation platform leveraging top 1% offshore talent & cutting edge technology to enable businesses to unlock their full potential.
Who We Need

This role sits within our client's Lettings and Marketing Team, and owns the data and insight backbone of the advertising, phasing, and communications activity across the student portfolio. You'll sit at the intersection of data analysis and marketing, turning numbers into decisions that help our homes get seen, phased, and let well. Reporting into the Head of Lettings and Marketing, you will work closely with the Lettings Operations Manager.
Key Responsibilities
- Advertising Management
- Identify which the best platforms to advertise our properties are, by completing marketing research and analysing performance of platforms previously used.

- Set up adverts and manage the phasing of adverts where required, using market research and city knowledge to support decision making

- Track and report on third party advertising platforms, including return on investment (ROI) analysis, new platform opportunities and listing performance

- Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change

- Audit advertising data quality within the CRM system

- Maintain and optimise all of our online advertising systems, including our website and Google adverts

- Keep our internal tracking systems up to date and accurate

- Provide management reports on ROI and other KPIs

- Market Research
- Analyse competitor listing strategy, and pricing, and lease up velocity

- Make recommendations for B&B’s listing strategy and pricing

- Analyse enquiries, viewings, reservation requests versus historical performance and identify any trends in the data that can influence decision making

- Provide management reports on market research findings and recommendations

- Tenant Communications
- Be the key point of contact with our existing customers to help them navigate the lettings season, to include:
- Informing tenants of the viewings process and strategy

- Keeping tenants up to date on the lettings progress of their property

- Working with the Customer Services team to report and resolve any issues that arise during the lettings season

- Support the Head of Department in navigating through the first year of tenancies impacted by the Renters Rights Act in relation to renewal tenancies

- Brand & Communications
- Help shape the format and tone for all outbound communications

- Contribute to, and monitor adherence to, guidelines for different communication types

- Enquiry Generation
- Manage leafleting campaigns and report on their impact

- Help organise events run to generate enquiries

- Analyse and report on enquiry generation performance

- Social Media
- Create and manage B&B’s social media strategy

- Support targeted advertising campaigns

- Analyse and report on social media performance

- Office Management - Set up the local office for the peak lettings campaign

- Budget Tracking - Track all spending against the marketing budget with support from the Head of Department

Key Qualifications & Skills
Essential

- Experience in building data dashboards using analytics tools - building reports that summarise data that allow them to be shared and understood by the wider team

- Experience in analysing large datasets and extracting key insights from them.

- Using AI to optimise analytics and efficiency

- Advanced skills in using Excel and Google Sheets (pivot tables, lookups etc)

- Experience of managing data quality and reporting across multiple platforms

- Confidence in presenting written and verbal data insights to non-technical colleagues and senior management

- Practical, flexible, hands-on approach

- Ability to prioritise and manage own workload and communicate progress clearly

- Sharp attention to detail

- Inquisitive approach to data

Desirable

- Familiarity with