Manager Social Media Partnerships

How many people can answer the question, "What do you do for a living?" with the answer, "I help find cures for cancer." At Blood Cancer United, employees take our mission seriously. Whether you work in one of our regions, are an accountant at the national office or a specialist in our Information Resource Center, you work each day on making our bold goal a reality: to enable patients with blood cancer to gain more than one million years of life by 2040. Join us and give new meaning to the word, "job."

Summary: The Manager, Social Media: Partnerships leads social media strategy and activation for national partnerships, corporate collaborations, sponsorship activations, and partner campaigns. This role serves as the primary social media lead for partnership marketing and activation efforts, responsible for maximizing partner visibility, audience engagement, brand awareness, revenue generation, and campaign impact across Blood Cancer United's social channels while ensuring alignment with organizational priorities and brand standards.

Reporting to the Sr. Manager, Social Media, this position serves as the primary social media partner to the Business Development and Healthcare Partnership Activation teams and the Sr. Marketing Manager, Corporate Partnerships, collaborating to develop and execute social strategies that support partner objectives and organizational goals. The role also works closely with stakeholders across Marketing, Mission, Development, Regional, and Communications teams, as well as agency partners and external organizations, to support mission-focused initiatives, fundraising campaigns, revenue-generating opportunities, and key organizational priorities through integrated social media programs.

Core Responsibilities / Primary Duties Social Media Strategy & Partnership Activations Primary Duty 1: Lead Partnership Social Strategy

- Develop and execute social media strategies supporting national partnerships, sponsorship activations, corporate collaborations, and partner-focused campaigns.

- Serve as the primary social media lead for partnership activations, ensuring alignment with campaign objectives, organizational priorities, and brand standards.

- Identify opportunities to leverage strategic partnerships and collaborations to expand reach, increase engagement, and amplify mission-driven storytelling.

- Develop social toolkits, messaging guidance, and amplification strategies that help partners effectively support organizational objectives while maintaining brand integrity.

Primary Duty 2: Manage Partnership Planning & Execution

- Lead social media planning and activation for partnership campaigns across Facebook, Instagram, LinkedIn, TikTok, X, Threads, Bluesky, YouTube, and emerging platforms.

- Partner with internal teams and agency partners to develop content plans, activation calendars, campaign support materials, and channel-specific strategies utilizing approved platforms and workflows.

- Coordinate national and regional partnership activations, awareness initiatives, fundraising campaigns, and key organizational moments.

- Ensure deliverables meet established timelines, brand standards, quality expectations, and campaign goals.

Primary Duty 3: Collaborate Across Organizational Priorities

- Serve as the primary social media partner to the Business Development and Healthcare Partnership Activation teams, supporting partnership strategy, campaign development, and activation planning.

- Work closely with the Sr. Manager, Social Media to align partnership activations with organizational goals, mission priorities, fundraising efforts, and revenue-generating initiatives.

- Participate in enterprise content planning and prioritization efforts to ensure partnership activities support broader organizational campaigns and awareness moments.

- Collaborate with Marketing, Mission, Development, Communications, and Executive stakeholders to maximize campaign impact and partner value.

- Identify opport