Manager, Sales Development

The role:

- As the Manager of Sales Development, you will help lead the growth engine of our sales team by coaching and developing a team of Sales Development Representatives (SDRs).

- Reporting to the Director of Strategic sales, you will play a key role in designing and implementing lead generation strategies that drive success in strategic conversations with District and School Administrators.

- Your ability to continuously improve team performance and exceed territory goals will be integral to Newsela’s mission of bringing meaningful classroom learning to every student.

Why you’ll love this role:

- You’ll contribute to an inspiring mission to transform teaching and learning in classrooms across the U.S.

- Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts.

- Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage; use data to identify opportunities to strengthen execution and business outcomes.

- Partner with sales leaders and Account Executives across the Customer organization to align on account strategy, lead follow-up, meeting quality, territory priorities, and goals.

- Develop and implement lead-generation strategies that resonate with district and school administrators and support strategic sales motions.

- Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience.

- Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management.

- Collaborate with internal teams to improve cross-functional processes and execute on broader company goals.

- Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively.

- Drive thoughtful adoption of AI tools and best practices to improve SDR productivity, personalize outreach, strengthen prospect research, and streamline inbound and outbound workflows.

Why you're a great fit:

- You bring 2-3+ years of sales experience or 1+ years of SDR management and a proven track record of coaching others. Prior people management experience is highly desired.

- Direct experience of hitting goals, and holding yourself and coaching others to be accountable to success metrics.

- You have a strong ability to develop and execute lead generation strategies across your team.

- You have a strong ability to identify and develop talent.

- You are proficient in Salesforce and other sales tools, enabling you to manage and support a remote team effectively, and have experience coaching using platforms such as Gong, Salesloft & Slack.

- You excel at inter-departmental collaboration and understand the value of partnering across teams to achieve company goals.

- You are passionate about education and an appreciation for Newsela’s mission of transforming learning experiences for students and teachers alike.

- You are experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motions.

Compensation:

- Base salary: $80,000

- On-target commission (OTC): $40,000

- On-target earnings (OTE): $120,000

Total compensation for this role also includes incentive stock options and benefits.