M&A Marketing Manager

Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform. The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media. Create Music Group is based in Hollywood, CA and has 400 employees worldwide.

Job Summary

The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development. The role leads marketing strategy across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms, while advising labels on creative direction, audience strategy, release positioning, and marketing investment.

Working closely with CMG’s creative, digital, Flighthouse, DSP, A&R, and distribution teams, this role brings campaigns from ideation through execution and optimization. The ideal candidate combines strong creative instincts with a deep understanding of music culture, social trends, and audience data, and can identify innovative opportunities that strengthen both individual campaigns and CMG’s broader M&A label ecosystem.

Responsibilities

Marketing Strategy & Label Consulting

- Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels

- Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment

- Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data

Social, Content & Creative

- Lead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms

- Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant

- Partner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution

Campaign Execution & Performance

- Lead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities

- Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy

- Identify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification

Audience Growth & Platform Strategy

- Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms

- Analyze audience behavior, platform trends, emerging markets, and cultural moments to identify new growth opportunities

- Stay ahead of changes in social media, streaming, creator ecosystems, and music discovery to continuously evolve CMG's marketing approach

Marketing Innovation & CMG Ecosystem

- Identify new tools, platforms, vendors, partnerships, and technologies that can strengthen CMG's music marketing capabilities

- Leverage Flighthouse's brand, creator network, production capabilities, an