Livestock/Lifestyle Product Specialist
Livestock/Lifestyle Product Specialist
The Entry Level Livestock/Lifestyle Product Specialist supports and grows the livestock and lifestyle product portfolio, drives product demand, builds dealer/co-op relationships, and delivers exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge.
Location : This is a remote (virtual) field-based sales position that must be located within the geographic territory. Willingness to travel within this territory to gain insights into the region and understand prospects.
Preferred Geographic Territories : West Region, Southwest Region, and Midwest Region – optional East Region
Species Focus: Calling on Livestock and Lifestyle animal owners (primary focus being Beef and Equine) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.
Key Responsibilities:
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Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions.
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Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities.
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Support sales and market share by introducing innovative feed products and programs to new and existing clients.
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Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.
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Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals.
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Develop expertise in Purina’s research, innovation, and sustainability to deliver value in every customer interaction.
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Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty.
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Operate autonomously in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor.
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Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams.
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Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement.
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Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.
Qualifications:
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Bachelor's degree in Animal Science or related field strongly desired with graduation date of winter 2026 or spring 2027.
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Candidates with a pending bachelor’s degree or candidates who possess proven sales and industry experience may be considered.
- 0-3 years of experience.
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Strong interest in livestock care and agricultural products.
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Excellent communication and interpersonal skills; ability to work independently and in teams.
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Customer service or sales support experience.
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5-10% overnight travel plus daily travel in assigned geography.
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Successfully completed the Land O’Lakes summer internship program.
Competencies & Other Skills:
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Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure.
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Exhibit excellent verbal and written communication, strong organization, and effective time management.
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Show high internal drive, relationship-building ability, and leadership in team environments.
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Make multiple daily sales calls to customers and prospects.
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Engage in on-farm interactions, including animal evaluations, in all weather conditions.
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Network within the industry to connect producers and build business relationships.
- Lift and carry up to 50 pounds.
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Deliver effective public speaking presentations.
Salary for this position is $59,000
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